Tag Archives: Bango analytics

‘WiFi challenge’ impacting mobile content revenues

Over 20% of mobile users accessing content now connecting via WiFi says Bango According to Bango, the leading mobile billing and analytics company, over 20% of people visiting web sites to purchase content using their mobile phones are now connecting … Continue reading

Posted in Press releases 2009 | Tagged , , , , , , , , , , | 3 Comments

Bango launches Enterprise service tailored to the needs of the world’s biggest content brands

Large brands switching to mobile web to maximize revenue and marketing impact benefit from bespoke services Bango today launched Bango Enterprise, a new service tailored to the specific needs of the world’s largest content providers. Bango Enterprise comprises a comprehensive … Continue reading

Posted in Press releases 2009 | Tagged , , , , , | Leave a comment

Financial Times selects Bango mobile analytics for new mobile site, m.ft.com

Identifier technology lets users store their preferences against their FT profile The Financial Times today launched a new version of the FT.com website optimised for mobile devices that uses Bango’s mobile analytics to provide a deep understanding of the traffic … Continue reading

Posted in Press releases 2009 | Tagged , , , , , , , , , , | 1 Comment

Bango and Adversitement partnership combines Omniture web analytics with Bango’s mobile analytics

Digital marketers benefit from a single console to see PC and mobile activity Bango and Adversitement have joined forces to give digital marketers the ground breaking ability to access rich PC and mobile web metrics through one console, by combining … Continue reading

Posted in Press releases 2008 | Tagged , , , , , , , | 2 Comments

Bango finds leading PC websites not changing fast enough to keep up with mobile browsing trends

Web analytics tool for PCs helps online businesses decide the best time to go mobile When Bango surveyed the Top 20 most trafficked PC websites* (according to Nielsen Online), they found that half of these sites did not work well … Continue reading

Posted in Press releases 2008 | Tagged , , , , , , | 5 Comments

Millennial Media Integrates Bango Mobile Analytics into Decktrade™

Millennial Media, the industry’s largest and fastest-growing mobile advertising company, today announced it has integrated Bango’s mobile analytics into its Decktrade marketplace platform. This move, further supporting Millennial Media’s commitment to an open market, provides its Decktrade users with Bango’s … Continue reading

Posted in Press releases 2008 | Tagged , , , , , , , , , , , | 1 Comment

Bango Analytics reveals valuable benchmarking data for mobile advertisers

Click through and conversion rates provide benchmarks on which to measure success. Bango today published click through and conversion rates from mobile advertising campaigns to help marketers measure the success of their campaigns. Banner and text ads on mobile websites … Continue reading

Posted in Press releases 2008 | Tagged , , , , , , , , | Leave a comment

Bango appoints Adam Kerr as Vice President of Web Sales

Bango today announced that Adam Kerr, vice president of Bango’s North American operations, will now head up the company’s newly established web sales division as Bango’s Vice President of Web Sales.

Posted in Press releases 2008 | Tagged , , , , , , , | Leave a comment