Bango announces new additions to its global business development, product and delivery teams. Key hires support its customers’ growth objectives and deliver on the unique opportunities enabled by the success of the Bango Platform.
Kaushik Sthankiya – Senior Vice President Business Development
The Bango Platform powers mobile commerce for global partners including Amazon, Google and Microsoft. To support growth – particularly across Asia, Africa and the Americas – Kaushik Sthankiya joins Bango in October as Senior Vice President Business Development. Kaushik will lead the global team that works with partners as they expand payments coverage and increase marketing and acquisition activities worldwide, moving from a similar role at Docomo Digital. “The opportunity to combine my payment industry experience gained at Mastercard, Visa and Docomo Digital with the unique Bango technology that increases marketing success for merchants is compelling. I look forward to working with the team at Bango to really accelerate growth and profitability in the coming years.” said Kaushik. Continue reading
Delivering Pandora subscriptions to customers in the USA
Bango has partnered with Pandora (NYSE: P), the largest music streaming service in the U.S., to power subscriptions through Pandora reseller partners. This service is initially available on a U.S.-based wireless network provider, enabling Pandora to grow the subscriber base for their leading music service.
Eligible customers can select a bundled subscription to Pandora Premium to add to their plan. AT&T customers are the first to receive this offer. With Pandora Premium, users can search and play any song or album, with unlimited skips / replays, no ads, higher quality Continue reading
Bango has expanded the use of its billing integration technology, enabling customers to sign-up for Amazon Prime Video in the UK through a leading mobile operator.
Using Bango’s billing integration technology, qualifying customers have the opportunity to subscribe to Prime Video as part of the customer’s mobile plan.
This follows Bango’s initial launch with Amazon in India for Bharti Airtel, India’s largest mobile network operator. Bango technology ensures that entitled mobile customers receive uninterrupted access to Amazon Prime Video Continue reading
First Google Play Direct Carrier Billing in South America
Millions of Entel subscribers in Chile are now able to pay using their phone bill for the massive array of content and services sold in Google Play, including Minecraft, Tinder and Google Play Music. Pre and post-paid subscribers can simply click-to-buy using carrier billing, placing the charge on their Entel phone bill, for instant access to their favorite games, music, movies and more.
Commenting on the launch, the Market People Manager at Entel Chile, Matías del Campo, noted that, “At Entel we are proud of ourselves for offering the best services and products to our customers. Launching carrier billing in Google Play through the Bango Platform enhances our offering, providing a safe, easy to use payment method so our customers can enjoy the very best content on offer in the world’s biggest app store. These are the initiatives that allow us to bring people closer to the infinite possibilities that technology offers and in this way, responsibly transform the society”. Continue reading
Today Bango announced the acquisition of Audiens, a leading mobile data exchange platform. The combination of Audiens marketing technology with the Bango Platform delivers new growth opportunities for developers, merchants, stores and operators.
Bango products actively grow our customers’ business. The Bango Platform uses unique technology and data to constantly improve how customers pay for content and services. It optimizes payment flows, boosts conversion rates, ensures compliance with market regulations, and identifies “pay capable users”.
Bango Boost analyzes and benchmarks payment performance to deliver actions proven to grow sales success. It is a key reason why mobile operators select the Bango Platform to drive their Direct Carrier Billing, bundling and resale business, and why mobile operators move from traditional direct integrations over to the Bango Platform. Continue reading
First use of MTN Mobile Money wallet to fund app store purchases
Bango has partnered with MTN Ghana to launch operator payments in Google Play. MTN Ghana subscribers can now pay for the wealth of content and services from Google Play with one-click, charging the cost to their MTN Mobile Money account, an online wallet that customers in Ghana use to send and receive money, pay bills, school fees, insurance, employee salaries, top-up MTN airtime and pay for other goods and services.
MTN Ghana is part of the MTN Group, which has over 200 million subscribers across 22 countries in Africa. From today, subscribers on the MTN Ghana network can select the ‘Pay with Mobile Money’ option in Google Play, charging the cost of apps, games, music, movies and more, to their MTN Mobile Money wallet. Continue reading
Delivering Amazon Prime memberships to customers through Airtel
Bango has expanded the use of its platform to provide resale and bundling technology to Amazon, enabling customers to sign-up to Amazon Prime in India through resellers that offer product bundles.
India’s largest mobile network operator, Bharti Airtel, is the first to make Amazon Prime available as part of a bundled package offered to its customers. Eligible customers can activate the offer through the Airtel TV app, entitling them to enjoy the benefits of a free one-year Amazon Prime membership.
The Bango Platform ensures that the moment the customer accepts the service it becomes active and they receive uninterrupted access for as long as they continue to subscribe. Continue reading