VIVA Bahrain has announced today the successful deployment of the Bango Platform to enhance its Direct Carrier Billing in Google Play and augment its online customer payment experience.
Originally launched in 2016 through a direct connection, VIVA Bahrain’s Direct Billing service unlocks the online world of content by allowing customers to enjoy the ease and security of making Google Play purchases using their VIVA account. Award winning Bango Boost post-launch technology will now be applied to the route, providing VIVA Bahrain customers with an effortless payment experience.
VIVA Bahrain is focused on providing customers with a superior service and growing the success of its app store carrier billing business. Continue reading
Ray Anderson, Bango CEO and co-founder, has been elected to the Global Board of the Mobile Ecosystem Forum (MEF). MEF are the global trade body whose goal is to accelerate the growth of a sustainable and inclusive mobile ecosystem. Continue reading
- Enables developers to increase sales through targeted marketing
- Provides industry-wide benchmarks to improve revenue performance
Bango announces the launch of Bango Boost v2. Building on the MEFFY award-winning first release, Bango Boost v2 enables major stores and merchants to use predictive insights to:
- Optimize marketing to increase spending on specific billing routes
- Target offers at specific customer profile
- Collaborate with operators to customize campaigns
Bango Boost v1 achieved significant success for operators by focusing on the causes of friction in payment routes. It increased basic transaction success rate by between 20% and 40%, and sometimes more. Bango Boost v2 expands on this, providing stores and merchants with comprehensive data analysis, including benchmarking performance against the wider market. Continue reading
Bango Payment Platform ensures rapid, error-free integration and activation
Bango and Batelco, the Bahraini mobile operator, have launched carrier billing for Google Play ahead of schedule, thanks to the highly-evolved capabilities of the Bango Payment Platform. Batelco customers started using carrier billing to purchase apps, games, music and films, after the operator completed a rapid, error-free activation of the service using the Bango Payment Platform.
The Bango platform technology has enabled the smooth launch of more than 20 app store grade carrier billing routes across the Middle East region. The Batelco Google Play activation was in the same week as the Bango Payment Platform was used to activate Google Play in Oman. Continue reading
Bango has continued its history of award wins at the Meffys, this year winning the Innovation in Engagement award for Bango Boost technology. This comes only weeks after Bango won the Best Alternative Payments Project at the Payments Awards, for enabling the first launch of Direct Carrier Billing in India with Google Play. Continue reading
Bango recently gathered leading players in the mobile payments industry to discuss enabling the next 5 billion to access content through ‘The Third Wave’ of payment methods. The Bango Alternative Payments Nexus was an invite-only, one off event held at The Bloomberg HQ, London.
Bango has been crowned the Best Alternative Payments Project winner at the Payments Awards 2016. Bango received the award in recognition for implementing the first Direct Carrier Billing (DCB) launch for Google Play on the Indian Sub-Continent, in partnership with Idea Cellular.
Recognizing and celebrating cards and payments excellence and innovation, the Payments Awards were held on 20 October in London. Shortlisted for the Best Alterative Payment Project alongside bPay by Barclaycard, Paysafe Group and Vodafone Group Plc, Bango were proud to be selected as the winner. Continue reading