- Enables developers to increase sales through targeted marketing
- Provides industry-wide benchmarks to improve revenue performance
Bango announces the launch of Bango Boost v2. Building on the MEFFY award-winning first release, Bango Boost v2 enables major stores and merchants to use predictive insights to:
- Optimize marketing to increase spending on specific billing routes
- Target offers at specific customer profile
- Collaborate with operators to customize campaigns
Bango Boost v1 achieved significant success for operators by focusing on the causes of friction in payment routes. It increased basic transaction success rate by between 20% and 40%, and sometimes more. Bango Boost v2 expands on this, providing stores and merchants with comprehensive data analysis, including benchmarking performance against the wider market. Continue reading
Bango Payment Platform ensures rapid, error-free integration and activation
Bango and Batelco, the Bahraini mobile operator, have launched carrier billing for Google Play ahead of schedule, thanks to the highly-evolved capabilities of the Bango Payment Platform. Batelco customers started using carrier billing to purchase apps, games, music and films, after the operator completed a rapid, error-free activation of the service using the Bango Payment Platform.
The Bango platform technology has enabled the smooth launch of more than 20 app store grade carrier billing routes across the Middle East region. The Batelco Google Play activation was in the same week as the Bango Payment Platform was used to activate Google Play in Oman. Continue reading
Bango has continued its history of award wins at the Meffys, this year winning the Innovation in Engagement award for Bango Boost technology. This comes only weeks after Bango won the Best Alternative Payments Project at the Payments Awards, for enabling the first launch of Direct Carrier Billing in India with Google Play. Continue reading
Bango recently gathered leading players in the mobile payments industry to discuss enabling the next 5 billion to access content through ‘The Third Wave’ of payment methods. The Bango Alternative Payments Nexus was an invite-only, one off event held at The Bloomberg HQ, London.
Bango has been crowned the Best Alternative Payments Project winner at the Payments Awards 2016. Bango received the award in recognition for implementing the first Direct Carrier Billing (DCB) launch for Google Play on the Indian Sub-Continent, in partnership with Idea Cellular.
Recognizing and celebrating cards and payments excellence and innovation, the Payments Awards were held on 20 October in London. Shortlisted for the Best Alterative Payment Project alongside bPay by Barclaycard, Paysafe Group and Vodafone Group Plc, Bango were proud to be selected as the winner. Continue reading
Bango announces that it has hired Fernando Dias to head-up operations in Latin America. This is the latest move in Bango’s strategy to expand global support for app store partners. Based in Bango’s office in Sao Paulo, Fernando will drive the roll-out of Bango’s globally successful model for activating carrier billing across the region.
A long-term and high-profile executive in mobile technology businesses, Fernando has played a leading role in the development of Value Add Services across Latin America. He was Chief Executive of Pure Bros, one of the pioneers of carrier billing for mobile content in the region, and most recently won new business for Minutrade, a business focused on mobile customer loyalty. Continue reading
Senior Exec team hire will focus on new opportunities with leading digital stores
Bango announces that Robert Payne has joined its executive team as Executive Vice President of Strategic Partnerships. Rob brings over 25 years’ experience, most recently at Danal Inc., which became the leading carrier billing provider in the US market and a leader in digital identity technology. He will be based in Bango’s expanded Silicon Valley office in San Jose, CA.
The world’s leading digital stores are using or evaluating the Bango Payment Platform to provide carrier billing and other alternative payments to their customers. Rob brings his extensive experience to Bango, working with the largest West Coast technology businesses, ensuring that Bango remains focused on delivering technology to maximize both their own, and their partners’ success in the years to come. Continue reading