Today Bango announced the acquisition of Audiens, a leading mobile data exchange platform. The combination of Audiens marketing technology with the Bango Platform delivers new growth opportunities for developers, merchants, stores and operators.
Bango products actively grow our customers’ business. The Bango Platform uses unique technology and data to constantly improve how customers pay for content and services. It optimizes payment flows, boosts conversion rates, ensures compliance with market regulations, and identifies “pay capable users”.
Bango Boost analyzes and benchmarks payment performance to deliver actions proven to grow sales success. It is a key reason why mobile operators select the Bango Platform to drive their Direct Carrier Billing, bundling and resale business, and why mobile operators move from traditional direct integrations over to the Bango Platform. Continue reading
First use of MTN Mobile Money wallet to fund app store purchases
Bango has partnered with MTN Ghana to launch operator payments in Google Play. MTN Ghana subscribers can now pay for the wealth of content and services from Google Play with one-click, charging the cost to their MTN Mobile Money account, an online wallet that customers in Ghana use to send and receive money, pay bills, school fees, insurance, employee salaries, top-up MTN airtime and pay for other goods and services.
MTN Ghana is part of the MTN Group, which has over 200 million subscribers across 22 countries in Africa. From today, subscribers on the MTN Ghana network can select the ‘Pay with Mobile Money’ option in Google Play, charging the cost of apps, games, music, movies and more, to their MTN Mobile Money wallet. Continue reading
Delivering Amazon Prime memberships to customers through Airtel
Bango has expanded the use of its platform to provide resale and bundling technology to Amazon, enabling customers to sign-up to Amazon Prime in India through resellers that offer product bundles.
India’s largest mobile network operator, Bharti Airtel, is the first to make Amazon Prime available as part of a bundled package offered to its customers. Eligible customers can activate the offer through the Airtel TV app, entitling them to enjoy the benefits of a free one-year Amazon Prime membership.
The Bango Platform ensures that the moment the customer accepts the service it becomes active and they receive uninterrupted access for as long as they continue to subscribe. Continue reading
- Increased US and European coverage to over 200 million subscribers for Windows Store billing on Xbox, PC and tablet
Bango has expanded the availability of Direct Carrier Billing for Windows Store and Xbox One to over 200 million subscribers across Europe and the USA.
European launches for Windows 10 carrier billing through the Bango Platform include EE in the UK, Base in Belgium and 3 in Italy. In the USA, subscribers on the Verizon network can purchase their favorite apps, games, movies, music and more from Windows Store, across all devices running Windows 10, including Xbox One, by charging the cost to their bill. No fiddly credit card details are required. Continue reading
- Bango enables mobile payments in another mobile subscriber growth market
- Payments leader activates 9mobile’s 9pay wallet for Google Play users in Nigeria
Bango announces that it has launched operator-billed payments for Google Play users with 9mobile in Nigeria. Through the 9mobile 9pay wallet, customers in Nigeria can pay for the wealth of media, games, apps and digital content in Google Play, with one-click, without the need to own a credit card or bank account.
Nigeria is one of the most mobile-centric countries in the world. The scale is enormous, with around 150 million subscribers, a penetration rate of over 80% (GSMA Intelligence, 2017), and more mobile internet users than any other African country (Business Insider, 2016). 76% of all online traffic in Nigeria is from mobile devices (Africa Business Communities, 2016). Continue reading
New payment option for Amazon Prime and Prime Student membership programmes
Following the successful launch of Direct Carrier Billing (DCB) for Amazon retail customers in Japan (June 2017), Bango has expanded DCB availability to Japanese customers of Amazon Prime and Prime Student membership programmes.
Amazon customers with an NTT DOCOMO or KDDI (au) mobile phone account can now pay for the Amazon Prime membership fee, either monthly or annually by charging the cost to their mobile phone bill. At the same time, students in Japan can now use this new payment method to pay for their annual membership fees to the Prime Student programme. Continue reading
Partnership with Victory Link enables major app stores to offer carrier billing in Egypt
Bango has expanded its operations in Africa through a partnership with Victory Link in Egypt. As a result of the relationship, Bango app store and merchant partners can launch carrier billing across all three Egyptian mobile operators.
Egypt has 90 million plus connected mobile devices and a SIM penetration of over 100%, of which 89% are pre-paid users (GSMA Intelligence, 2017). Android is the Operating System (OS) of choice, claiming over 85% of the mobile base (StatCounter, 2017). This sizeable market is now available for Bango app store partners to further expand their carrier billing coverage into the Middle East and North Africa (MENA). Continue reading