Bango reveals BlackBerry browsing extends beyond the working day
According to statistics released by Bango Inc, the mobile analytics and payment specialist, BlackBerry users in the US now browse the internet more outside of main business hours. The stats show that, 6am to 8am and 6pm to 8pm EST are the busiest times for mobile web access.
Contrary to the traditional view that BlackBerry owners use the device primarily for email and core business activities, the Bango analysis indicates a strong appetite for web browsing, which is happening more frequently outside normal business hours. Bango’s analysis also reveals that the BlackBerry user is as likely as any other phone user to browse non-business related sites, with games, media and entertainment among the most popular sites visited.
Bango collected the data from millions of BlackBerry users in the US, during March 2010, through its mobile payments and analytics platform. In addition to the browsing activity extending beyond workplace hours and activities, the data reveals that weekends are also popular days for BlackBerry users to browse the internet, further supporting the view that it is as widely used as other smartphones for general web browsing.
In September 2009, Bango reported that BlackBerry was the third most popular mobile phone for browsing the web in the USA, when measured by number of users browsing. More users browse the web from BlackBerries than iPhones – BlackBerry placed fifth worldwide. This new report reveals the extent to which the BlackBerry has become a dependable browsing device for all activities at all times of the day. BlackBerry users turn to their phones for browsing 7 days of the week, with Saturday and Sunday browsing starting about 2 hours later.
“Bango’s data shows that the BlackBerry is being widely used to browse all kinds of web content, breaking the ‘business only’ stereotype”, said Anil Malhotra, SVP Marketing & Alliances of Bango. “Our time-of-day analysis reveals that BlackBerry web browsing is just as commonplace on the morning commute, during cocktail hour or at the weekend.”