Bango delivers minimum financial risk and maximum revenue gain
FunkySexyCool, the successful mobile social networking community, is using Bango’s global mobile web platform to capture the global market as it expands beyond the operator decks and goes direct-to-consumer on any network, anywhere in the world.
“Bango has enabled FunkySexyCool to launch off-deck in more than 18 countries with minimum financial risk and maximum revenue gain,” says Tim O’Connor, CEO, FunkySexyCool. “The Bango Service gives FunkySexyCool the ability to launch off-deck in weeks, not months.”
FunkySexyCool is a mobile social networking site where members create profiles as well as vote and message each other. Unlike other large social networks, FunkySexyCool has unique inbuilt features and functionality that monetizes each and every subscriber.
“Mobile is the perfect vehicle to further social networking and takes it to the next level,” said Adam Kerr, Bango VP of North America. “And Bango is the perfect partner to help FunkySexyCool establish a mobile social networking business model that will work world-wide.”
Bango presents the best payment method dynamically to the consumer depending on their country and network using Bango’s BillRank technology. “Bango were able to provide us with a seamless solution that incorporates all billing methods including direct to carrier, credit card and PayPal which increases our global mobile footprint and overall traffic to our off-portal touch points,” O’Connor continued.
Already highly successful in Australia, Germany, Switzerland and Austria, FunkySexyCool enables members to:
- ‘SuperVote’ – Vote for every single guy or girl on FunkySexyCool or give your favourite member 500 votes, which also gets a link to your profile on their homepage
- ‘Callout’ – Make a comment on a popular friend’s profile and get yourself noticed
- ‘SuperStar’ – Get your link on the main FunkySexyCool menu and get seen by all users online
- ‘SMS Alerts’ – Be alerted when you’re offline and receive messages
“Bango is the only true global billing aggregator for both on and off deck for mobile content companies like FunkySexyCool,” said Darren Pollard, Vice President, Business Development, North America. “With Bango’s reach, professionalism and their understanding of complex mobile billing systems, it was a very simple choice”
Many of the world’s leading commercial mobile businesses already depend on Bango to drive millions of dollars of revenue from mobile content. These include global brands such as News Corporation, World Wrestling Entertainment, Discovery Mobile and MTV. Businesses of all sizes use Bango to engage directly with their consumers on the mobile web with smaller, niche content providers forming the long tail of businesses moving to the mobile web.