Spanish market unifies to open-up mobile internet

Bango agreements with Vodafone and Orange give content providers total access to Spanish mobile phone users

Following agreements announced today between Bango and Vodafone España and Orange España, the Spanish mobile market has now joined the growing number of countries providing users with full, open access to the mobile internet. Content providers can reach phone users on any network to market and sell content and services directly to 45 million Spanish users as one, unified market. These agreements follow an established deal with Telefónica Móviles España (TME) signed last May.

The relationship between Bango and the 3 operators mean that any Spanish phone user can browse the mobile internet, reach third party WAP sites and pay for premium content directly on their phone bill. “Spanish mobile operators came very close to launching the Simpay mobile brand in 2005,” said Ray Anderson, CEO of Bango. “The vision of providing a cross operator, safe mobile payment experience is finally realized by this partnership between the three operators and Bango.”

“At last content providers can reach the whole mobile market in Spain, made easy by the Bango platform,” said Ghatim Kabbara, CEO of Safira Solutions. “By making browsing and payment simple, this is an opportunity that anyone with Spanish content should seize.”

Bango enables brands and content providers to engage directly with consumers on the mobile internet. Content providers use the Bango platform to market to their customers, to track and manage user activity across all mobile networks and to sell digital content, such as music, games, videos and pictures. These agreements mean that brands that have depended on a single channel to market in Spain through an operator portal can now also integrate mobile marketing into their direct to consumer marketing programs.

Using Bango, content providers of all sizes get their mobile content to market quickly and cost effectively, reaching consumers on all networks. Content providers sign up for the Bango Service by registering on-line at www.bango.com. They decide how to price and promote their mobile services and with no integration work required, they can receive their first mobile payments in Spain and world-wide within hours.

Global brands such as News Corporation, MediaPlazza, MTV, Discovery Mobile, together with smaller, niche content providers are already using the Bango Service to create sophisticated browse and buy content portals marketed directly to their consumers.

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