Last Wednesday 14 October at Movida in London, Bangowas joined by people from the mobile and entertainment industry to celebrate 10 years of the mobile web.
It was THE mobile web party of the year - see the pictures and watch the highlights from the evening here - enjoy!
See the pictures here:
Pictures of Bango's 10 year party
Pictures from Bango's photo booth
Thank you for an outstanding evening yesterday. Great venue and really good company. Look forward to further achievements from the old school! Sebastian Garel-Jones, Admoda
Just wanted to extend my sincere thanks for the wonderful party. Happy 10th Anniversary and I look forward to working with you all for the next 10 years. Christian Atack, txt2bet.com
Just a quick note to say thank you for having us last night. Ian and I had a great time, caught up with some old contacts, made a few new ones and were dumbfounded by the magician! Chris Clapperton, Persistent Mobile Ltd
Just wanted to say thanks again for organising the coolest party ever! Tom Thurston, Mobile Impossible
With Bango celebrating 10 years of the mobile web on 14th October, we offer 10 of the decade’s highlights. Read on and why not send us your own highlight of the last 10 years – with the chance to win a large bottle of champagne for the most entertaining contribution. Read more »
Webinar - Mobile Advertising: Effectively target & measure your campaigns
Mobile advertising is an essential part of every marketing campaign. Now that more people are using their mobile devices to browse the web, you have a unique opportunity to engage them in a highly personal way. Mobile offers click-thru-rates (CTR) 10 times higher than traditional online advertising and the unique ability to effectively target a broad demographic of consumers. Read more »
Accurate proof of ROI crucial for increased brand investment in mobile marketing
Mobile analytics and payments specialist Bango today announced the most sought after measurements that advertisers want from their mobile marketing campaigns. Based on a survey conducted amongst its agency partners, Bango reveals that the common missing link is the integrity of basic mobile campaign data, from unique visitor counts to conversion rates. Read more »
Three times more consumers browse the web from a BlackBerry than an iPhone
According to statistics released by Bango, the leading mobile payment and analytics company, BlackBerry is now the third most popular mobile phone for browsing the web in the USA, accounting for 14% of all mobile traffic. BlackBerry is also placed fifth in the UK and worldwide, above all Apple iPhones, with Nokia remaining the overall global leader with over 36% of traffic seen. Read more »
Bango, the company that provides billing transactions to the world’s leading mobile content providers, says that the lure of the growing US mobile market is proving to be rewarding for many of the UK’s leading mobile content brands. UK market leaders including Flirtomatic, Mobile Streams and Animation FC, have all launched in the US and are profiting from the availability of mobile search and advertising inventory along with sophisticated mobile web payments covering both on-bill and credit cards to maximize revenues. Read more »
Smartphone customers benefit from click-to-pay operator billing experience – even using Wi-Fi
Bango, the leading mobile payment and analytics company, today announced Wi-Fi enabled operator billing for smartphones. While mobile operator payments deliver significantly more successful transactions, than traditional payment methods, mobile content revenues have been impacted by the increasing popularity of smartphones, such as Blackberry and iPhone. Because these devices can connect to the web through Wi-Fi, operator billing that normally relies on traffic coming through operator gateways, becomes unavailable, making it difficult for consumers to buy content.
In response, Bango has developed an innovative technology that delivers the optimal operator on-bill payment experience to every mobile phone, even when consumers connect through Wi-Fi. Bango’s new Wi-Fi on-bill payment delivers the highest conversion rates and enables both operators and content providers to capture revenue from this growing segment of their customer base.
Over 20% of mobile users accessing content now connecting via WiFi says Bango
According to Bango, the leading mobile billing and analytics company, over 20% of people visiting web sites to purchase content using their mobile phones are now connecting via WiFi. This presents a major challenge to both content providers and operators as these mobile visitors are unrecognized by the networks, making it difficult to sell and market mobile services to them and significantly impacting mobile content revenues.
Large brands switching to mobile web to maximize revenue and marketing impact benefit from bespoke services
Bango today launched Bango Enterprise, a new service tailored to the specific needs of the world’s largest content providers. Bango Enterprise comprises a comprehensive service package and support to complement Bango’s high conversion rate mobile billing platform. Bango Enterprise is designed to meet the needs of the growing number of large music, games, video and social networking brands who are switching their businesses to use the mobile web. Read more »
