Web browsing from Android phones grows 400% at the expense of Apple

HTC and Sony Ericsson show most growth but BlackBerry retains largest audience

According to new statistics released by Bango Inc, the mobile analytics and payment specialist, the volume of mobile web browsing from Android phones in the USA grew by 400% between Q1 and Q2 2010. In comparison the volume of growth from Apple devices was just 13% over the same period, representing an actual percentage market share decline of 16%.

HTC and Sony Ericsson smartphones showed the largest volume growth of mobile web visits in the US during this period with an increase of 162% and 148% respectively. This represented a growth in market share between quarters of 94% and 84%. In the same period the percentage market share of LG, Motorola and Samsung grew by 48%, 45% and 26% respectively. Read more »

Over 80% of app downloads are free. How can app developers make money?

With the total number of mobile applications on the market exceeding 180,000 and 80% of app downloads being free, effective distribution and monetization continues to be a major challenge for developers. In addition customers browsing for mobile apps find it dif Read more »

BlackBerry users no longer just 9-to-5 surfers

Bango reveals BlackBerry browsing extends beyond the working day

According to statistics released by Bango Inc, the mobile analytics and payment specialist, BlackBerry users in the US now browse the internet more outside of main business hours. The stats show that, 6am to 8am and 6pm to 8pm EST are the busiest times for mobile web access.

Blackberry browsing trends

BlackBerry users browse outside working hours

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Bango Analytics – the only safe choice for iPhones

Bango today announced that the use of Bango Analytics does not infringe the latest Apple developer license agreement.

Recent changes to the Apple developer license agreement state that “Device Data may not be provided or disclosed to a third party without Apple’s prior written consent. Accordingly, the use of third party software in Your Application to collect and send Device Data to a third party for processing or analysis is expressly prohibited”. This makes it very hard for developers to deploy crucial analytics solutions and get the valuable insight they need to drive the success of their iPhone applications. Most analytics solutions need to extract and disclose detailed device data to the analytics vendor in addition to the developer. They require this data to function, but in doing so are in breach of the Apple rules. Their dependency on platform specific code also conceals what information is being disclosed making it impossible to know whether you are in breach, right up until Apple rejects your app. Read more »

Bango delivers first open billing solution for mobile apps

Provides operator billing, credit card and PayPal in-app
across Nokia, Android, BlackBerry, Windows Mobile and other platforms

Bango, the leading mobile payment and analytics company, today launched a complete in-app billing solution that works across all mobile platforms, including Nokia / Symbian, Google Android, BlackBerry, Windows Mobile and iPhone. Read more »

Smartphone market drives 600% growth in mobile web usage

BlackBerry retains #1 position on mobile browsing leader board

Bango – the mobile payments and analytics specialist – reports a 600% growth in traffic to mobile websites. The company analyzed traffic to a range of mobile sites over the last 12 months. Data was gathered by sampling across 50 million phone users worldwide who have accessed third party mobile sites through its platform. Read more »

Life beyond the app store, developers look to go direct

With the intense coverage that mobile applications continue to attract, the content developers are already starting to investigate alternative distribution channels to the App “Stores” themselves. In the rush to follow the now crowded mobile apps market, developers are starting to realise that after all their efforts to build a mobile app, to get noticed and survive they need to look beyond the app store. Read more »

Bango reports that 83% of brands remain in the dark about mobile campaign performance

And 27% use no analytics to measure their mobile campaigns

According to statistics released today by Bango, the mobile analytics and payment specialist, 83% of brands do not use mobile specific analytic tools, leading to inaccurate data on campaigns performance. Of those that do implement some form of campaign analytics, only 17% said they’d sourced a specialised mobile solution designed to measure mobile user behaviour accurately and consistently. Even more surprising 27% admit to not implementing any analytics in their mobile campaigns. Read more »

2O1O – the year of Google, Yahoo! and Microsoft?

…some big companies have 2010 written all over them, but will it turn out to be their year?

Let’s start with Microsoft who have until recently been shipping more smartphones worldwide than Apple and Google with only BlackBerry and Nokia beating them. ComScore have just reported that iPhone sales in the USA have now sneaked ahead of Windows mobile. Even their latest 6.5 version is showing its age – it does not take much digging to reach a UI not designed to work with fingers – how very last decade. But 2010 is the big year for Microsoft with Windows Phone 7.0 promising some great things. Originally scheduled for early in the year this new platform is now scheduled for later in 2010 but initial reports suggest it may be something special and worth the wait. 2010 will certainly be the make or break year for Microsoft’s mobile platform. Read more »

Bango to provide mobile web billing services to Fox Mobile Group

Bango, the mobile web payments and analytics company, today announces that it has entered into a multi-territory agreement to provide Fox Mobile Group (FMG) with its mobile web billing platform services worldwide. The move is a result of the rapid growth of internet usage from mobile devices, which is driving publishers and content owners to focus on content delivery through mobile web sites. Read more »