Bango and Adversitement have joined forces to give digital marketers the ground breaking ability to access rich PC and mobile web metrics through one console, by combining Omniture’s SiteCatalyst and Bango Analytics.
Filed under: Press releases 2008 | Tagged: Bango analytics, conversion rate, mobile analytics, mobile visitor, mobile web, mobile web metrics, mobile website, web analytics | 1 Comment »
When Bango surveyed the Top 20 most trafficked PC websites* (according to Nielsen Online), they found that half of these sites did not work well on leading mobile phones - despite the fact that typically 5% of visitors to PC websites now come from mobile devices, up from 1% a year ago. The problem is that PC websites are not adapting fast enough to match mobile browsing trends and are failing to present mobile-friendly versions of their sites.
Filed under: Press releases 2008 | Tagged: Bango analytics, mobile analytics, mobile phone, mobile traffic, mobile visitor, PC website, unique visitor | 2 Comments »
Bango, the leading mobile analytics provider, and SiteSpect, Inc., the leading provider of mobile website optimization have teamed up to enable brands, agencies and mobile website owners to improve conversion rates, revenues and help target mobile marketing spend.
SiteSpect’s Mobile Web Optimization enables mobile website owners to test and track user behaviour across their mobile site allowing them to make continual improvements and refine text, links, layouts, images and content to produce the best conversion rates.
Filed under: Press releases 2008 | Tagged: handset, mobile analytics, mobile marketing, mobile marketing campaigns, mobile site, network, unique visitors | No Comments »
Bango billing network wins third ME award
Filed under: Press releases 2008 | Tagged: Billing network, mobile analytics, mobile content, mobile payment, mobile web, mobile web content | No Comments »
Bango reports a shift in the way mobile content is sold in the US with WAP billing gaining momentum as the industry realizes the mobile web delivers a superior and safer consumer experience. Key stakeholders in the mobile industry ranging from mobile operators and leading content providers to the Mobile Marketing Association are supporting WAP billing for mobile content sales, according to Bango which powers off-deck WAP services. Read more »
Filed under: Press releases 2008 | Tagged: AT&T, Dada, Gameloft, MMA, mobile billing, mobile payments, Sprint, Virgin Mobile, wap billing | No Comments »
Mobile web data release by Bango today confirms that mobile web usage not only is gaining traction in the United States but soon will surpass the United Kingdom, where consumers have accessed the Internet from phones for years. Read more »
Filed under: Press releases 2008 | Tagged: Bango, mobile content, mobile internet, mobile phones, mobile web, USA, web browsing, web usage data | 3 Comments »
Millennial Media, the industry’s largest and fastest-growing mobile advertising company, today announced it has integrated Bango’s mobile analytics into its Decktrade marketplace platform. This move, further supporting Millennial Media’s commitment to an open market, provides its Decktrade users with Bango’s mobile analytics’ service.
Filed under: Press releases 2008 | Tagged: mobile analytics, mobile advertising, campaign analysis, campaigns, mobile web, Bango analytics, tracking, unique visitors, mobile media, tracking links, advertising, mobile measurement | 1 Comment »
Bango today unveiled new technology designed to help website owners measure the value of mobile sites by accurately counting unique visitors browsing their site. This new site analysis capability in the latest release of Bango’s mobile analytics, v3.0, complements existing campaign analysis functionality and features enhanced image tag technology to identify unique users. Read more »
Filed under: Press releases 2008 | Tagged: Bango, campaign analysis, campaigns, internet, measurement, mobile advertising, mobile analytics, mobile marketing, mobile metrics, mobile web, stats, web, web analytics, website | 5 Comments »
Bango announced today that it has appointed Cary Stanek as Customer Services Manager for the US. With the US experiencing a rapid growth in mobile web services, Cary joins the company to further strengthen Bango’s relationships with its key US customers. Read more »
Filed under: Press releases 2008 | Tagged: Bango, cary stanek, customer services, m:metrics, mobile web, us carriers | 2 Comments »
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