35 million US mobile phone owners used Premium SMS to make a purchase in one month alone last year. Yet US operators have stopped most billing via PSMS. So, how can operators and app stores capitalize on this massive mobile commerce opportunity?
The latest research from Yankee Group, commissioned by Bango, proclaims that Direct Operator Billing (DOB) will continue to emerge as the superior mobile payment solution. Leading to benefits for operators and consumers alike, they call the move away from PSMS a “much-needed paradigm shift”. Continue reading
Bango today announces its latest product innovation: Bango Dashboard. This entirely new product has emerged from Bango’s analytics technology, giving Mobile Network Operators (MNOs) a three dimensional view of their subscribers’ digital content purchases, across the world’s largest app stores.
MNOs increasingly provide mobile payment for app stores, using Direct Operator Billing. This offers subscribers the ability to purchase digital content on their mobile device with just one-click, charging the cost to their mobile phone bill. Most of the world’s largest app stores are racing to introduce Direct Operator Billing, recognizing its superior conversion rate, universal reach and massively smooth user experience, especially compared to credit card, gift card and other traditional online payment methods. Continue reading
Bango announces the opening of its new office in Singapore. The opening of Bango Singapore caps an excellent 2013 for Bango across Asia and ensures Bango is well placed to serve this massive smartphone growth market.
2013 saw Bango launch mobile payment across a variety of app stores, connecting subscribers from many of the world’s largest mobile network operators (MNOs). New integrations in the region included SingTel in Singapore, DiGi in Malaysia, Indosat, Telkomsel and XL Axiata in Indonesia, Globe in the Philippines and DTAC in Thailand. Bango is delivering additional Direct Operator Billing capabilities in Hong Kong, Taiwan, India, Korea and Japan during 2014, so that app stores and major merchants can benefit from Bango’s “direct connect, direct contract” business model. Bango works extremely closely with its operator partners, ensuring optimized technical integrations and commercial relationships. The result is that app store and merchant partners access a unique, powerful operator billing experience. Continue reading
Bango continued its success streak at the Mobile Entertainment Awards last month, as it was announced we have won the “Best Payment Service Provider” Category for the third year running. Bango is proud to lead in the mobile billing space, and such awards provide great recognition for the hard work from the team behind the scenes.
Bango and Rogers Wireless announce that they have launched operator billing for users of Google Play in Canada. Rogers subscribers can now buy digital content using one-click payment from Bango, paying on their phone bill, without the need to register personal details, send SMS messages or enter credit card details.Following a staged rollout, the service is now available to 100% of Rogers’ Google Play subscribers.
The increase in sales of connected devices – smartphones, tablets, even connected TVs – has seen an explosion in digital content. A universe of apps, movies, books and music, accessed from ever more affordable devices, is at our fingertips. Operator billing is emerging as a vital enabler, using the mass market of phone and phone bill to democratize access to all this content. Continue reading
SyQic partners with Bango to provide frictionless payment for its Yoonic platform
SyQic, the leading Mobile TV Service (OTT) provider of live and on-demand international video content branded as ‘Yoonic’, is delighted to partner with Bango, the award-winning mobile payments provider.
Bango and MMIT have released M-Iflọ, a safe payment solution that enables online transactions for digital content. M-Iflọ navigates the complex mobile payment environment in Sub-Saharan Africa and is tailored to the needs of the industry leaders in mobile content.
Africa’s growing population of smartphone users are young, tech savvy and early adopters by instinct. But when it comes to payment for mobile apps and content, African consumers are shut out, excluded from mobile commerce because merchants are fearful of the risks of doing business in Africa. M-Iflọ addresses those concerns and will unlock a world of mobile payments in Africa. Continue reading