Posted on November 17, 2008 by Vanessa Daly
Digital marketers benefit from a single console to see PC and mobile activity
Bango and Adversitement have joined forces to give digital marketers the ground breaking ability to access rich PC and mobile web metrics through one console, by combining Omniture’s SiteCatalyst and Bango Analytics.
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Filed under: Press releases 2008 | Tagged: Bango analytics, conversion rate, mobile analytics, mobile visitor, mobile web, mobile web metrics, mobile website, web analytics | 1 Comment »
Posted on November 3, 2008 by Vanessa Daly
Web analytics tool for PCs helps online businesses decide the best time to go mobile
When Bango surveyed the Top 20 most trafficked PC websites* (according to Nielsen Online), they found that half of these sites did not work well on leading mobile phones - despite the fact that typically 5% of visitors to PC websites now come from mobile devices, up from 1% a year ago. The problem is that PC websites are not adapting fast enough to match mobile browsing trends and are failing to present mobile-friendly versions of their sites.
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Filed under: Press releases 2008 | Tagged: Bango analytics, mobile analytics, mobile phone, mobile traffic, mobile visitor, PC website, unique visitor | 2 Comments »
Posted on October 6, 2008 by Vanessa Daly
Bango, the leading mobile analytics provider, and SiteSpect, Inc., the leading provider of mobile website optimization have teamed up to enable brands, agencies and mobile website owners to improve conversion rates, revenues and help target mobile marketing spend.
SiteSpect’s Mobile Web Optimization enables mobile website owners to test and track user behaviour across their mobile site allowing them to make continual improvements and refine text, links, layouts, images and content to produce the best conversion rates.
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Filed under: Press releases 2008 | Tagged: handset, mobile analytics, mobile marketing, mobile marketing campaigns, mobile site, network, unique visitors | No Comments »
Posted on September 29, 2008 by Vanessa Daly

Bango billing network wins third ME award
Bango scores a hat-trick by picking up its third ME award
Bango was recognized for its central role in the monetization of mobile digital content at the ME Awards,one of the world’s key mobile entertainment industry events, held last week. For the second year in a row, Bango was recognized as the “Best Transactions Provider” and in 2006, Ray Anderson, CEO of Bango was presented with the prestigious ME Award for Outstanding Contribution to the Mobile Industry.
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Filed under: Press releases 2008 | Tagged: Billing network, mobile analytics, mobile content, mobile payment, mobile web, mobile web content | No Comments »
Posted on September 24, 2008 by Vanessa Daly
New practical ‘how to’ white paper authored by mobile guru, Peggy Anne Salz of MSearchGroove.com
At ad:tech London, Bango today published a practical, ‘how to’ white paper on mobile advertising for agencies and digital marketers who want to move into mobile but need some help. The “Mobile advertising for newbies” white paper provides hints and tips on running mobile advertising campaigns and analyzes the approach and results of three real campaigns.
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Filed under: Press releases 2008 | Tagged: ad networks, mobile ad campaigns, mobile advertising, mobile analytics, mobile site, unique visitors | No Comments »
Posted on September 10, 2008 by Sarah Keefe
Leading content providers choose WAP billing to deliver a superior consumer experience
Bango reports a shift in the way mobile content is sold in the US with WAP billing gaining momentum as the industry realizes the mobile web delivers a superior and safer consumer experience. Key stakeholders in the mobile industry ranging from mobile operators and leading content providers to the Mobile Marketing Association are supporting WAP billing for mobile content sales, according to Bango which powers off-deck WAP services. Read more »
Filed under: Press releases 2008 | Tagged: AT&T, Dada, Gameloft, MMA, mobile billing, mobile payments, Sprint, Virgin Mobile, wap billing | No Comments »
Posted on August 26, 2008 by Sarah Keefe
US appetite for mobile web surfing expected to surpass UK this month
Mobile web data release by Bango today confirms that mobile web usage not only is gaining traction in the United States but soon will surpass the United Kingdom, where consumers have accessed the Internet from phones for years. Read more »
Filed under: Press releases 2008 | Tagged: Bango, mobile content, mobile internet, mobile phones, mobile web, USA, web browsing, web usage data | 3 Comments »
Posted on July 29, 2008 by Vanessa Daly
Millennial Media, the industry’s largest and fastest-growing mobile advertising company, today announced it has integrated Bango’s mobile analytics into its Decktrade marketplace platform. This move, further supporting Millennial Media’s commitment to an open market, provides its Decktrade users with Bango’s mobile analytics’ service.
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Filed under: Press releases 2008 | Tagged: mobile analytics, mobile advertising, campaign analysis, campaigns, mobile web, Bango analytics, tracking, unique visitors, mobile media, tracking links, advertising, mobile measurement | 1 Comment »
Posted on July 22, 2008 by Sarah Keefe
Bango pushes mobile analytics to a new level providing a real picture of the value of mobile sites
Bango today unveiled new technology designed to help website owners measure the value of mobile sites by accurately counting unique visitors browsing their site. This new site analysis capability in the latest release of Bango’s mobile analytics, v3.0, complements existing campaign analysis functionality and features enhanced image tag technology to identify unique users. Read more »
Filed under: Press releases 2008 | Tagged: Bango, campaign analysis, campaigns, internet, measurement, mobile advertising, mobile analytics, mobile marketing, mobile metrics, mobile web, stats, web, web analytics, website | 5 Comments »
Posted on July 8, 2008 by Vanessa Daly
Bango announced today that it has appointed Cary Stanek as Customer Services Manager for the US. With the US experiencing a rapid growth in mobile web services, Cary joins the company to further strengthen Bango’s relationships with its key US customers. Read more »
Filed under: Press releases 2008 | Tagged: Bango, cary stanek, customer services, m:metrics, mobile web, us carriers | 2 Comments »