Large brands switching to mobile web to maximize revenue and marketing impact benefit from bespoke services
Bango today launched Bango Enterprise, a new service tailored to the specific needs of the world’s largest content providers. Bango Enterprise comprises a comprehensive service package and support to complement Bango’s high conversion rate mobile billing platform. Bango Enterprise is designed to meet the needs of the growing number of large music, games, video and social networking brands who are switching their businesses to use the mobile web. Read more »
Bango has appointed Lee Davies to the role of Chief Technology Officer to steer Bango’s technology strategy and further increase the technological engagement between Bango and its business partners – such as mobile operators, handset makers and internet companies. This will enable broader use of Bango mobile web payment and identity technology. Read more »
Ideal for smartphone users who are comfortable using credit card to pay for digital content and apps
Bango has launched Bango Credit Card Payment, a new mobile payment product, to help businesses and individuals charge mobile phone users for their digital content and applications anywhere in the world. By integrating Bango Credit Card Payment into their website for just $9.99 / €7.99 / £5.99 per month, businesses get a simple and low cost way to bill their mobile customers.
Mobile Streams announced today that it is using Bango’s mobile payments services for the recent US launch of m.Ringtones.com, part of its popular mobile megastore, www.Ringtones.com.
With a presence on dozens of mobile operator portals around the world, Ringtones.com now offers its extensive choice of content channels directly to the US mobile consumer through m.Ringtones.com with off-portal WAP payments powered by Bango.
For a competitive subscription charge of just $9.99 per month, m.Ringtones.com customers have over 35,000 music tracks and artists to choose from including a wide range of homegrown and international favorites such as Katy Perry, Coldplay, Flex and J. Holiday. The store offers limitless content choices with everything from polyphonic and MP3 ringtones to wallpaper and games. Read more »
New version tracks smartphone users over different network connections
The latest version of Bango’s mobile analytics service, Bango Analytics v4, breaks new ground by providing mobile site owners with the most accurate mobile analytics in real-time. Importantly, it provides the same high degree of accuracy regardless of connection. It’s not unusual for smartphone users to swap between WiFi and operator networks as they move between home and the office.
Following the Bango webinar on 21 April 2009, we invite you to view the presentations and watch the recording to learn invaluable information on the US market. The US is now top of the worldwide charts for mobile web browsing. It accounts for 29% of the worldwide traffic and spending is accelerating faster than in any other country, with 57% of payments worldwide. So now is the best time to capitalize on this opportunity.
You will learn:
- Latest mobile browsing stats from comScore & Bango
- Factors why mobile web billing is taking off in the US
- What are the most popular payment methods
- The smarphones effect and how they’re influencing this growth
- Mobile marketing techniques that drive traffic
- How you can get set up straight away and start selling in the US
There were some great questions posed by content providers wanting to understand the US mobile opportunity and we thought it would be great to share these with everyone. To view the Q&As visit mobile billing in the USA
Bango says brands need to look beyond the iPhone to reach
the mass market
iPhone - not a Top 20 handset
According to statistics released today by Bango, when it comes to the most popular phones for browsing and buying content on the mobile web worldwide, the iPhone sits outside the top 20. The Bango Top 20 handset list, based on Bango’s February statistics, puts the Nokia 3110c on top, followed by the Samsung M800 in 2nd and the Nokia 6300 in 3rd. The iPhone appears at 24th on the list.
This data represents the activities of major brands and businesses as their consumers browse to mobile websites (measured by Bango Analytics) and buy mobile content and services (as measured by Bango Payment). The Bango’s stats will be of interest to businesses that monetize their mobile content and services across a wide demographic as spending by iPhone users is restricted to the Apple App Store. Read more »
Focus of debate at AIME seminar on Mobile Advertising, April 2, London
"Mobile advertising for the masses" white paper
The publication today of the new white paper, “Mobile Advertising for the Masses” by Peggy Anne Salz, highlights that in the personal world of mobile social networks, advertising that encourages two-way interaction between advertisers and consumers will be more successful than conventional “push” style banner ads. The report suggests that virtual gifting is seen by many as the starting point for cultivating this two-way conversation.
The white paper is aimed at marketers who want to understand how to effectively market to mobile communities; it is available for download at http://bango.com/whitepaper2. Both Peggy Anne Salz, chief analyst at MSearchGroove.com, and mobile analytics vendor, Bango, will be discussing this topic at the AIME seminar on Mobile advertising on April 2 in London. More at http://www.aimelink.org/KN/MobAdvSocNet.aspxRead more »
Bango has appointed Tim Moss to the role of Chief Data Officer as the company increases data handling capacity to scale for rapid growth. With 50+ network connections, Bango is able to serve over 40 million mobile subscribers worldwide on behalf of its content provider customers.
“Tim’s primary role is to lead the team that ensures Bango’s data centers and databases continue to provide high levels of availability and performance for all our customers, according to our service level agreements,” said Ray Anderson, CEO of Bango. “He is also responsible for safeguarding the privacy and integrity of all customer and end user data, and for ensuring the implementation of Bango privacy and security policies.” Read more »
Better payment experience encourages more people to buy mobile content
The USA has knocked the UK off the top slot for mobile web browsing with 29% of the worldwide traffic, according to data released today by Bango. And the good news for content providers is that the growth in traffic is being matched by the growth in users paying for content on the mobile web.
