Posted on February 3, 2010 by Vanessa Daly
With the intense coverage that mobile applications continue to attract, the content developers are already starting to investigate alternative distribution channels to the App “Stores” themselves. In the rush to follow the now crowded mobile apps market, developers are starting to realise that after all their efforts to build a mobile app, to get noticed and survive they need to look beyond the app store. Read more »
Filed under: Articles | Tagged: App store, Bango, Blackberry, iPhone, Mobile applications, Nokia, Vodafone | Leave a Comment »
Posted on January 20, 2010 by Vanessa Daly
And 27% use no analytics to measure their mobile campaigns
According to statistics released today by Bango, the mobile analytics and payment specialist, 83% of brands do not use mobile specific analytic tools, leading to inaccurate data on campaigns performance. Of those that do implement some form of campaign analytics, only 17% said they’d sourced a specialised mobile solution designed to measure mobile user behaviour accurately and consistently. Even more surprising 27% admit to not implementing any analytics in their mobile campaigns. Read more »
Filed under: Press releases 2010 | Tagged: Bango analytics, mobile advertising, mobile analytics, mobile marketing, mobile site, webinar | 2 Comments »
Posted on December 21, 2009 by Vanessa Daly
…some big companies have 2010 written all over them, but will it turn out to be their year?
Let’s start with Microsoft who have until recently been shipping more 
smartphones worldwide than Apple and Google with only BlackBerry and Nokia beating them. ComScore have just reported that iPhone sales in the USA have now sneaked ahead of Windows mobile. Even their latest 6.5 version is showing its age – it does not take much digging to reach a UI not designed to work with fingers – how very last decade. But 2010 is the big year for Microsoft with Windows Phone 7.0 promising some great things. Originally scheduled for early in the year this new platform is now scheduled for later in 2010 but initial reports suggest it may be something special and worth the wait. 2010 will certainly be the make or break year for Microsoft’s mobile platform. Read more »
Filed under: Articles | Tagged: Android, Bing, Google, Microsoft, Yahoo | 1 Comment »
Posted on November 23, 2009 by Vanessa Daly
Bango, the mobile web payments and analytics company, today announces that it has entered into a multi-territory agreement to provide Fox Mobile Group (FMG) with its mobile web billing platform services worldwide. The move is a result of the rapid growth of internet usage from mobile devices, which is driving publishers and content owners to focus on content delivery through mobile web sites. Read more »
Filed under: Press releases 2009 | Tagged: Bango, Bango analytics, bango payment, Blackberry, conversion rates, mobile billing, mobile operators, mobile payment, mobile site, mobile web, smartphone, smartphones, WiFi | Leave a Comment »
Posted on October 26, 2009 by Vanessa Daly
Bango's 10 year mobile web party video
Were you at Bango’s 10 years party?
Last Wednesday 14 October at Movida in London, Bango was joined by people from the mobile and entertainment industry to celebrate 10 years of the mobile web.
It was THE mobile web party of the year - see the pictures and watch the highlights from the evening here - enjoy!
See the pictures here:
Pictures of Bango's 10 year party
Pictures from Bango's photo booth
Thank you for an outstanding evening yesterday. Great venue and really good company. Look forward to further achievements from the old school! Sebastian Garel-Jones, Admoda
Just wanted to extend my sincere thanks for the wonderful party. Happy 10th Anniversary and I look forward to working with you all for the next 10 years. Christian Atack, txt2bet.com
Just a quick note to say thank you for having us last night. Ian and I had a great time, caught up with some old contacts, made a few new ones and were dumbfounded by the magician! Chris Clapperton, Persistent Mobile Ltd
Just wanted to say thanks again for organising the coolest party ever! Tom Thurston, Mobile Impossible
Filed under: Uncategorized | Tagged: Bango, mobile internet, mobile web | 1 Comment »
Posted on October 21, 2009 by Beccy Asplin
You can now watch a recording of the webinar that Bango hosted on Wednesday 28th October 2009 on the US opportunity and how we can help with operator billing.
The topics covered were:
- The US mobile market
- The approval process
- What the MMA guidelines stipulate
- Some hints and tips on testing your site.
Click here to watch the recording.
Filed under: Uncategorized | Tagged: MMA, operator billing, US, US mobile market, webinar | Leave a Comment »
Posted on October 13, 2009 by Vanessa Daly
With Bango celebrating 10 years of the mobile web on 14th October, we offer 10 of the decade’s highlights. Read on and why not send us your own highlight of the last 10 years – with the chance to win a large bottle of champagne for the most entertaining contribution. Read more »
Filed under: Press releases | 1 Comment »
Posted on October 2, 2009 by Beccy Asplin
Webinar - Mobile Advertising: Effectively target & measure your campaigns
Mobile advertising is an essential part of every marketing campaign. Now that more people are using their mobile devices to browse the web, you have a unique opportunity to engage them in a highly personal way. Mobile offers click-thru-rates (CTR) 10 times higher than traditional online advertising and the unique ability to effectively target a broad demographic of consumers. Read more »
Filed under: Uncategorized | Tagged: Bango, campaigns, conversion rates, iPhone, jumptap, measurable results, mobile advertising, ROI, targeting, webinar | 1 Comment »
Posted on September 22, 2009 by Vanessa Daly
Accurate proof of ROI crucial for increased brand investment in mobile marketing
Mobile analytics and payments specialist Bango today announced the most sought after measurements that advertisers want from their mobile marketing campaigns. Based on a survey conducted amongst its agency partners, Bango reveals that the common missing link is the integrity of basic mobile campaign data, from unique visitor counts to conversion rates. Read more »
Filed under: Press releases 2009 | Tagged: Bango, Bango analytics, campaign analysis, campaigns, conversion rates, mobile analytics, unique visitor, web analytics, website | Leave a Comment »
Posted on September 8, 2009 by Vanessa Daly
Three times more consumers browse the web from a BlackBerry than an iPhone
According to statistics released by Bango, the leading mobile payment and analytics company, BlackBerry is now the third most popular mobile phone for browsing the web in the USA, accounting for 14% of all mobile traffic. BlackBerry is also placed fifth in the UK and worldwide, above all Apple iPhones, with Nokia remaining the overall global leader with over 36% of traffic seen. Read more »
Filed under: Press releases 2009 | Tagged: Blackberry, iPhone, mobile analytics, mobile content, mobile payment, mobile payments, smartphone, US, WiFi | 5 Comments »
