Tag Archives: mobile marketing

Bango delivers independent measurement for BlackBerry Advertising Service

Marketers benefit from leading-edge mobile analytics for new smartphone advertising platform Bango Inc, the leading mobile analytics and payment company, today announced that Bango Analytics fully supports the new BlackBerry® Advertising Service. Customers using the new BlackBerry Advertising Service can … Continue reading

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Bango reports that 83% of brands remain in the dark about mobile campaign performance

And 27% use no analytics to measure their mobile campaigns According to statistics released today by Bango, the mobile analytics and payment specialist, 83% of brands do not use mobile specific analytic tools, leading to inaccurate data on campaigns performance. … Continue reading

Posted in Press releases 2010 | Tagged , , , , , | 3 Comments

Bango breaks new ground with the most accurate mobile analytics data in real-time

New version tracks smartphone users over different network connections The latest version of Bango’s mobile analytics service, Bango Analytics v4, breaks new ground by providing mobile site owners with the most accurate mobile analytics in real-time. Importantly, it provides the … Continue reading

Posted in Press releases 2009, Uncategorized | Tagged , , , , , , , , | 1 Comment

Financial Times selects Bango mobile analytics for new mobile site, m.ft.com

Identifier technology lets users store their preferences against their FT profile The Financial Times today launched a new version of the FT.com website optimised for mobile devices that uses Bango’s mobile analytics to provide a deep understanding of the traffic … Continue reading

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Mobile web soon to dominate the way content is sold in the US

Leading content providers embrace the mobile internet model A “quiet revolution” is taking place in the way that media companies and content providers engage with their consumers, says Bango. The opening-up of mobile traffic channels – paying for on-deck links … Continue reading

Posted in Press releases 2008 | Tagged , , , , , , , , | 6 Comments

Mobile website owners get a clearer picture with Bango and SiteSpect

Bango, the leading mobile analytics provider, and SiteSpect, Inc., the leading provider of mobile website optimization have teamed up to enable brands, agencies and mobile website owners to improve conversion rates, revenues and help target mobile marketing spend. SiteSpect’s Mobile … Continue reading

Posted in Press releases 2008 | Tagged , , , , , , | 2 Comments

Bango first to offer both Site and Campaign mobile analytics

Bango pushes mobile analytics to a new level providing a real picture of the value of mobile sites Bango today unveiled new technology designed to help website owners measure the value of mobile sites by accurately counting unique visitors browsing … Continue reading

Posted in Press releases 2008 | Tagged , , , , , , , , , , , , , | 7 Comments