Tag Archives: mobile advertising

Wi-Fi grows to over 50% of mobile web connections

Bango reports surge in Wi-Fi usage driven by smartphone sales and rich media consumption from mobile devices Bango Inc, the leading mobile analytics and payment company, reports that at the start of 2011 Wi-Fi accounts for over 50% of mobile … Continue reading

Posted in Press releases 2011 | Tagged , , , , , , , , | 1 Comment

Accurate measurement drives mobile marketing success

Experts from Millennial Media, Somo and Yahoo! open-up on creating successful mobile campaigns It should come as no surprise that when evaluating mobile campaign performance, accurate and independent measurement is the key to success. Last year Bango surveyed leading brands … Continue reading

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comScore Partners with Bango to Offer Seamless Integration for Mobile Tagging

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of mobile-optimized tagging for publishers, providing significantly enhanced measurement of mobile audiences across all geographies. The service gives brands the ability to tag mobile Web … Continue reading

Posted in Press releases 2010 | Tagged , , , , , , | Leave a comment

Bango delivers independent measurement for BlackBerry Advertising Service

Marketers benefit from leading-edge mobile analytics for new smartphone advertising platform Bango Inc, the leading mobile analytics and payment company, today announced that Bango Analytics fully supports the new BlackBerry® Advertising Service. Customers using the new BlackBerry Advertising Service can … Continue reading

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Bango reports that 83% of brands remain in the dark about mobile campaign performance

And 27% use no analytics to measure their mobile campaigns According to statistics released today by Bango, the mobile analytics and payment specialist, 83% of brands do not use mobile specific analytic tools, leading to inaccurate data on campaigns performance. … Continue reading

Posted in Press releases 2010 | Tagged , , , , , | 3 Comments

Bango/Jumptap webinar – Mobile Advertising: Effectively target & measure your campaigns

Mobile advertising is an essential part of every marketing campaign. Now that more people are using their mobile devices to browse the web, you have a unique opportunity to engage them in a highly personal way. Mobile offers click-thru-rates (CTR) … Continue reading

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Financial Times selects Bango mobile analytics for new mobile site, m.ft.com

Identifier technology lets users store their preferences against their FT profile The Financial Times today launched a new version of the FT.com website optimised for mobile devices that uses Bango’s mobile analytics to provide a deep understanding of the traffic … Continue reading

Posted in Press releases 2009 | Tagged , , , , , , , , , , | 1 Comment

Mobile becomes linchpin for online advertising surge in 2009

As we approach the end of the year, mobile experts at Bango offer five predictions on changes that will shape the mobile world during 2009: 1. Advertising via mobile looks a lot more appealing Tightening marketing budgets demand more controlled … Continue reading

Posted in Press releases 2008 | Tagged , , , , , , , , , , , , | 2 Comments

Mobile web soon to dominate the way content is sold in the US

Leading content providers embrace the mobile internet model A “quiet revolution” is taking place in the way that media companies and content providers engage with their consumers, says Bango. The opening-up of mobile traffic channels – paying for on-deck links … Continue reading

Posted in Press releases 2008 | Tagged , , , , , , , , | 6 Comments