Tag Archives: Millennial Media

IAB webinar – Mobile Campaign Measurement

January 12th 2011, 12pm EST / 5pm GMT Register here This webinar, organized by the IAB, will provide information on how to measure your mobile campaigns directly from the experts. Bango, mobile agency Somo, Yahoo!, and mobile advertising network Millennial … Continue reading

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Accurate measurement drives mobile marketing success

Experts from Millennial Media, Somo and Yahoo! open-up on creating successful mobile campaigns It should come as no surprise that when evaluating mobile campaign performance, accurate and independent measurement is the key to success. Last year Bango surveyed leading brands … Continue reading

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