Tag Archives: conversion rates

Wi-Fi grows to over 50% of mobile web connections

Bango reports surge in Wi-Fi usage driven by smartphone sales and rich media consumption from mobile devices Bango Inc, the leading mobile analytics and payment company, reports that at the start of 2011 Wi-Fi accounts for over 50% of mobile … Continue reading

Posted in Press releases 2011 | Tagged , , , , , , , , | 1 Comment

Accurate measurement drives mobile marketing success

Experts from Millennial Media, Somo and Yahoo! open-up on creating successful mobile campaigns It should come as no surprise that when evaluating mobile campaign performance, accurate and independent measurement is the key to success. Last year Bango surveyed leading brands … Continue reading

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Bango to provide mobile web billing services to Fox Mobile Group

Bango, the mobile web payments and analytics company, today announces that it has entered into a multi-territory agreement to provide Fox Mobile Group (FMG) with its mobile web billing platform services worldwide. The move is a result of the rapid … Continue reading

Posted in Press releases 2009 | Tagged , , , , , , , , , , , , | Leave a comment

Bango/Jumptap webinar – Mobile Advertising: Effectively target & measure your campaigns

Mobile advertising is an essential part of every marketing campaign. Now that more people are using their mobile devices to browse the web, you have a unique opportunity to engage them in a highly personal way. Mobile offers click-thru-rates (CTR) … Continue reading

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Data integrity defines top three “must haves” for mobile campaign analytics

Accurate proof of ROI crucial for increased brand investment in mobile marketing Mobile analytics and payments specialist Bango today announced the most sought after measurements that advertisers want from their mobile marketing campaigns. Based on a survey conducted amongst its … Continue reading

Posted in Press releases 2009 | Tagged , , , , , , , , | 1 Comment

Bango Wi-Fi On-Bill payment boosts mobile content sales by 25%

Smartphone customers benefit from click-to-pay operator billing experience – even using Wi-Fi Bango, the leading mobile payment and analytics company, today announced Wi-Fi enabled operator billing for smartphones. While mobile operator payments deliver significantly more successful transactions, than traditional payment … Continue reading

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‘WiFi challenge’ impacting mobile content revenues

Over 20% of mobile users accessing content now connecting via WiFi says Bango According to Bango, the leading mobile billing and analytics company, over 20% of people visiting web sites to purchase content using their mobile phones are now connecting … Continue reading

Posted in Press releases 2009 | Tagged , , , , , , , , , , | 3 Comments