Tag Archives: campaigns

Bango/Jumptap webinar – Mobile Advertising: Effectively target & measure your campaigns

Mobile advertising is an essential part of every marketing campaign. Now that more people are using their mobile devices to browse the web, you have a unique opportunity to engage them in a highly personal way. Mobile offers click-thru-rates (CTR) … Continue reading

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Data integrity defines top three “must haves” for mobile campaign analytics

Accurate proof of ROI crucial for increased brand investment in mobile marketing Mobile analytics and payments specialist Bango today announced the most sought after measurements that advertisers want from their mobile marketing campaigns. Based on a survey conducted amongst its … Continue reading

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Millennial Media Integrates Bango Mobile Analytics into Decktrade™

Millennial Media, the industry’s largest and fastest-growing mobile advertising company, today announced it has integrated Bango’s mobile analytics into its Decktrade marketplace platform. This move, further supporting Millennial Media’s commitment to an open market, provides its Decktrade users with Bango’s … Continue reading

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Bango first to offer both Site and Campaign mobile analytics

Bango pushes mobile analytics to a new level providing a real picture of the value of mobile sites Bango today unveiled new technology designed to help website owners measure the value of mobile sites by accurately counting unique visitors browsing … Continue reading

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Bango Analytics reveals valuable benchmarking data for mobile advertisers

Click through and conversion rates provide benchmarks on which to measure success. Bango today published click through and conversion rates from mobile advertising campaigns to help marketers measure the success of their campaigns. Banner and text ads on mobile websites … Continue reading

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