Tag Archives: campaign analysis

Data integrity defines top three “must haves” for mobile campaign analytics

Accurate proof of ROI crucial for increased brand investment in mobile marketing Mobile analytics and payments specialist Bango today announced the most sought after measurements that advertisers want from their mobile marketing campaigns. Based on a survey conducted amongst its … Continue reading

Posted in Press releases 2009 | Tagged , , , , , , , , | 1 Comment

Financial Times selects Bango mobile analytics for new mobile site, m.ft.com

Identifier technology lets users store their preferences against their FT profile The Financial Times today launched a new version of the FT.com website optimised for mobile devices that uses Bango’s mobile analytics to provide a deep understanding of the traffic … Continue reading

Posted in Press releases 2009 | Tagged , , , , , , , , , , | 1 Comment

Millennial Media Integrates Bango Mobile Analytics into Decktrade™

Millennial Media, the industry’s largest and fastest-growing mobile advertising company, today announced it has integrated Bango’s mobile analytics into its Decktrade marketplace platform. This move, further supporting Millennial Media’s commitment to an open market, provides its Decktrade users with Bango’s … Continue reading

Posted in Press releases 2008 | Tagged , , , , , , , , , , , | 1 Comment

Bango first to offer both Site and Campaign mobile analytics

Bango pushes mobile analytics to a new level providing a real picture of the value of mobile sites Bango today unveiled new technology designed to help website owners measure the value of mobile sites by accurately counting unique visitors browsing … Continue reading

Posted in Press releases 2008 | Tagged , , , , , , , , , , , , , | 7 Comments