Subscribers using carrier billing in Google Play spend more across all operator services. This is a key finding from a new report published by Bango – “App store carrier billing: Transforming subscriber behavior”.
It is widely believed that offering carrier billing cannibalizes operator revenues from traditional services. Bango, in conjunction with Belgian operator Proximus, investigated this belief in detail, comparing pre-paid subscribers who use carrier billing to purchase from Google Play, with those who do not.
The report findings show that contrary to popular belief:
- adding Direct Carrier Billing (DCB) to an app store does not cannibalize end user spending on mobile data, voice and SMS services
- pre-paid subscribers that pay using their mobile phone bill in Google Play do not have a fixed wallet size. They maintain the same level of spending on data, voice and SMS services and spend additional money on app store content
Download the report to view the analysis, findings and conclusions. Continue reading
Mobile payments leader now processing payments across all four major U.S. operators
Bango, the number one provider of app store carrier billing (Progressive Equity Research, 2015), today announced it has acquired the BilltoMobile carrier billing service and associated contracts from Danal Inc. The acquisition positions Bango as the leader in carrier billing in the U.S. market and consolidates its position as the world’s leading provider of carrier billing for app stores.
As a result of the acquisition, Bango is now the only processor of carrier billing transactions across all four major U.S. mobile network operators (MNOs), representing more than 300 million connected devices and handling US $80 million of transactions in 2015. The acquisition enables MNOs and other Bango partners—including Google, Microsoft and others—to use Bango technology for carrier billing in the U.S, achieving greater scale and higher revenues from carrier-billed payments in this high-value market. Continue reading
Bango launches Direct Carrier Billing in India with Google Play and Idea Cellular
- First Google Play Direct Carrier Billing (DCB) in India through Bango Payment Platform
- Launch with Idea Cellular India continues Bango’s success in major new territories
- Follows first Google Play DCB activations in Africa and Latin America in 2015
Bango announces that it has implemented Direct Carrier Billing (DCB) for Google Play with Idea Cellular in India. This is the first time Android users in India have been able to charge purchases in the Google Play store to their phone bills. Idea’s over 175 million subscribers can now use DCB to pay for apps, games, music, movies and much more from the Google Play store, charging the cost to their phone bill in one-click.
Bango has expanded its global footprint by strengthening its Japanese presence. A newly opened office in Tokyo for Bango Japan will be headed up by a senior Japanese executive, part of Bango’s continued commitment to support its partners in major mobile markets.
Atsuhisa (Andy) Suzuki, joins Bango as Japan Country Manager and regional VP for Asia Pacific. Andy brings 25 years of experience developing technology companies in partnership with Japanese customers. With a deep understanding of the telecommunication industries, Andy will collaborate with Bango’s app store partners to deploy carrier billing effectively throughout Japan and the Asia Pacific region. He will also ensure that Japanese operators are able to activate multiple app stores through the Bango Payment Platform and benefit from Bango Boost technology to maximize their success. Continue reading
We are delighted to have been ‘Highly Commended’ at The National Apprenticeship awards, as well as being named in the UK’s top 100 Apprentice Employers list. Being represented on a national level ensured an extremely high standard from many of the big names in global business industries. Continue reading
Bango has beaten off competition from entrants across the region to win the East of England final of the National Apprenticeship Awards 2015.
Bango fought off stiff competition from employers in the region to be announced the regional winner of the Medium Employer of the Year award. Bango will now go through to national judging in the hope of becoming a national winner.
The awards, now in their twelfth year, are run by the National Apprenticeship Service and recognize excellence in two areas: businesses that grow their own talent with apprentices and apprentices who have made a significant contribution to their workplaces. Continue reading
It’s official…. the Bango Payment Platform powers more app store carrier billing deployments than anyone else.
“Bango dominates the third party carrier billing marketplace with over 40% of the total app store direct carrier billing connections.” This is the conclusive finding of a new report published by Progressive Equity Research. Continue reading