Partnership with Victory Link enables major app stores to offer carrier billing in Egypt
Bango has expanded its operations in Africa through a partnership with Victory Link in Egypt. As a result of the relationship, Bango app store and merchant partners can launch carrier billing across all three Egyptian mobile operators.
Egypt has 90 million plus connected mobile devices and a SIM penetration of over 100%, of which 89% are pre-paid users (GSMA Intelligence, 2017). Android is the Operating System (OS) of choice, claiming over 85% of the mobile base (StatCounter, 2017). This sizeable market is now available for Bango app store partners to further expand their carrier billing coverage into the Middle East and North Africa (MENA). Continue reading
Bango announces a strategic partnership and commercial deal with Infomedia, to increase the number of digital merchants that benefit from the Bango Platform for mobile payments. The agreement strengthens Bango’s position as the payments platform of choice for Direct Carrier Billing (DCB), the preferred payment method for merchants.
Infomedia provides a managed services platform that delivers DCB for a wide range of branded, third-party content. This is becoming widely adopted as operators look to grow the portfolio of content offered to their customers. Through this partnership Continue reading
Bango announces further investment across Latin America with key hires to its São Paulo office and the opening of an office in Bogota, Colombia. Expanding the Bango presence in the region will support Bango store partners, which include Amazon, Google and Microsoft.
The content hungry Latin American region is a focus for the major app stores, which is home to some of the fastest-growing smartphone markets worldwide. Bango technology is used by the major stores to enable millions more consumers to enjoy full access to digital content and services including video, music, gaming, productivity software and more. Continue reading
Bango has won the award for the ‘Most Innovative DCB Technology’ at the Global Direct Carrier Billing Awards 2017, continuing a very strong year. Hosted in London on Tuesday, 26 September, as part of the Global Carrier Billing Summit event, this was the first Global Direct Carrier Billing Awards competition.
This award recognizes the new technology and capabilities added to the Bango Platform to handle the many complexities involved in the recent launch of carrier billing by Amazon Japan. Continue reading
Bango announces that it has enabled mobile operator Viva Kuwait to upgrade its Google Play carrier billing from a direct integration to the Bango Platform. Kuwaiti customers will enjoy the enhanced performance delivered through the Bango Platform, while developers selling through the Google Play store in Kuwait will see increased sales from Viva customers through the Bango Boost program.
Viva Kuwait is the latest in a series of upgrades from direct connections to the Bango Platform. Operators want to grow the value of their app store business by attracting new users, boosting support for top spending customers and opening-up their customer base to developer marketing. The Bango Platform provides data for operators and developers to segment and develop the app store customer base, which drives-up activity and revenue levels. Continue reading
Bango announces that it has enabled a new payment method for Amazon customers in Japan. Amazon customers with a KDDI (au) or NTT DOCOMO mobile phone account can now pay for physical goods from Amazon.co.jp, by charging the cost to their mobile phone bill.
Adding carrier billing as a payment option increases choice for customers in Japan, making it easy to complete purchases. Selecting this payment method enables instant purchase completion, without needing to register card details online. Bango technology ensures reliability, security and customer success when paying with carrier billing. Continue reading
- Google Play carrier billing now live through Bango across Smartfren, Indosat and XL
- Bango Platform powering 15 app store activations across top five Indonesian operators
Bango is pleased to announce that Smartfren, the leading Indonesian Mobile Network Operator, has used the Bango Platform to launch one-click carrier billing payment for Google Play customers.
Significantly, this launch is the fifteenth app store carrier billing activation through the Bango Platform in Indonesia. Bango has launched multiple Direct Carrier Billing (DCB) routes across each of the ‘top five’ operators in Indonesia, enabling hundreds of millions of users to fully engage with the leading app stores from Google, Microsoft, BlackBerry and Samsung.
“The relationships Bango has in Indonesia have created a country-wide standard for app store billing.” said Ray Anderson, Bango CEO. “Bango’s technical and operational experience in the market makes it easy for stores and merchants to launch mobile payments in this large and vibrant economy”.
VIVA Bahrain has announced today the successful deployment of the Bango Platform to enhance its Direct Carrier Billing in Google Play and augment its online customer payment experience.
Originally launched in 2016 through a direct connection, VIVA Bahrain’s Direct Billing service unlocks the online world of content by allowing customers to enjoy the ease and security of making Google Play purchases using their VIVA account. Award winning Bango Boost post-launch technology will now be applied to the route, providing VIVA Bahrain customers with an effortless payment experience.
VIVA Bahrain is focused on providing customers with a superior service and growing the success of its app store carrier billing business. Continue reading
Ray Anderson, Bango CEO and co-founder, has been elected to the Global Board of the Mobile Ecosystem Forum (MEF). MEF are the global trade body whose goal is to accelerate the growth of a sustainable and inclusive mobile ecosystem. Continue reading
- Enables developers to increase sales through targeted marketing
- Provides industry-wide benchmarks to improve revenue performance
Bango announces the launch of Bango Boost v2. Building on the MEFFY award-winning first release, Bango Boost v2 enables major stores and merchants to use predictive insights to:
- Optimize marketing to increase spending on specific billing routes
- Target offers at specific customer profile
- Collaborate with operators to customize campaigns
Bango Boost v1 achieved significant success for operators by focusing on the causes of friction in payment routes. It increased basic transaction success rate by between 20% and 40%, and sometimes more. Bango Boost v2 expands on this, providing stores and merchants with comprehensive data analysis, including benchmarking performance against the wider market. Continue reading