Category Archives: Articles

Bango CEO Ray Anderson appointed to MEF Global Board

Ray Anderson, Bango CEO and co-founder, has been elected to the Global Board of the Mobile Ecosystem Forum (MEF). MEF are the global trade body whose goal is to accelerate the growth of a sustainable and inclusive mobile ecosystem. 

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Things we learned at the Bango Alternative Payments Nexus

Bango recently gathered leading players in the mobile payments industry to discuss enabling the next 5 billion to access content through ‘The Third Wave’ of payment methods. The Bango Alternative Payments Nexus was an invite-only, one off event held at … Continue reading

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Bango launches Direct Carrier Billing in India with Google Play and Idea Cellular

Bango launches Direct Carrier Billing in India with Google Play and Idea Cellular First Google Play Direct Carrier Billing (DCB) in India through Bango Payment Platform Launch with Idea Cellular India continues Bango’s success in major new territories Follows first … Continue reading

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Are you an operator who wants to launch app store carrier billing?

You have a key decision to make once you decide to launch carrier billing with an app store, one which can determine the success of the entire project – How do you connect to the app store? Do you “Do-It-Yourself” … Continue reading

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du launches carrier billing in five app stores within nine months of integrating into the Bango Payment Platform

“We wanted to work with a partner that has experience across all app stores, a partner that has done this before, and that would allow us to go to market quickly. Bango was the logical conclusion to our search” – … Continue reading

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Less than 5% of mobile app revenues this year from in-app billing…

…but Bango forecasts in-app revenue growth of 600% in 2011 Demand for mobile applications has soared during 2010. Today’s smartphones have access to thousands of third party apps, accelerating consumption and in turn driving more smartphone sales. Boosted by the … Continue reading

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Accurate measurement drives mobile marketing success

Experts from Millennial Media, Somo and Yahoo! open-up on creating successful mobile campaigns It should come as no surprise that when evaluating mobile campaign performance, accurate and independent measurement is the key to success. Last year Bango surveyed leading brands … Continue reading

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