Author Archives: Vanessa Daly

Spending gap between digital and offline content narrows further among US consumers

Music and eBooks top the list for mobile content spend, Bango reports Bango Inc, the leading mobile analytics and payment company, published survey findings today showing that the spending gap between digital and offline content is narrowing among US consumers. … Continue reading

Posted in Press releases 2011 | Tagged , , | Leave a comment

Wi-Fi grows to over 50% of mobile web connections

Bango reports surge in Wi-Fi usage driven by smartphone sales and rich media consumption from mobile devices Bango Inc, the leading mobile analytics and payment company, reports that at the start of 2011 Wi-Fi accounts for over 50% of mobile … Continue reading

Posted in Press releases 2011 | Tagged , , , , , , , , | 1 Comment

Bango and Psonar partner for pay-per-play mobile music service

Bango (LSE:BGO) today announced an agreement with mobile music service Psonar to power its innovative new pay-per-play digital music streaming service. Psonar’s pay-per-play proposition is straightforward – listen to a track that you don’t own for 1 cent (or 1 … Continue reading

Posted in Press releases 2011 | Tagged , , , , , , | 1 Comment

IAB webinar – Mobile Campaign Measurement

January 12th 2011, 12pm EST / 5pm GMT Register here This webinar, organized by the IAB, will provide information on how to measure your mobile campaigns directly from the experts. Bango, mobile agency Somo, Yahoo!, and mobile advertising network Millennial … Continue reading

Posted in Events | Tagged , , , , , , | Leave a comment

Less than 5% of mobile app revenues this year from in-app billing…

…but Bango forecasts in-app revenue growth of 600% in 2011 Demand for mobile applications has soared during 2010. Today’s smartphones have access to thousands of third party apps, accelerating consumption and in turn driving more smartphone sales. Boosted by the … Continue reading

Posted in Articles | Tagged , , , , , , , , , | 8 Comments

Accurate measurement drives mobile marketing success

Experts from Millennial Media, Somo and Yahoo! open-up on creating successful mobile campaigns It should come as no surprise that when evaluating mobile campaign performance, accurate and independent measurement is the key to success. Last year Bango surveyed leading brands … Continue reading

Posted in Articles | Tagged , , , , , , , , | Leave a comment

Sprint Enhances its Application Developer Website to Offer Developers More Tools and Resources To Create Innovative Apps

Today, at the Sprint Developer Conference, Sprint (NYSE: S) announced enhancements to its Sprint Application Developer website with the introduction of the Sprint Services Framework. The Sprint Services Framework provides a single web 2.0 interface for developers to access application … Continue reading

Posted in Press releases 2010 | Tagged , , , , , | 1 Comment