Author Archives: bangonewsroom

Mobile website hits the bullseye with darts fans

AnimationFC and Bango deliver a mobile experience from the Ladbrokes World Darts Championship With excitement mounting at the Ladbrokes.com Professional World Darts Championship at Alexandra Palace in London, darts fans can get all the latest news and enjoy the experience … Continue reading

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Mobile becomes linchpin for online advertising surge in 2009

As we approach the end of the year, mobile experts at Bango offer five predictions on changes that will shape the mobile world during 2009: 1. Advertising via mobile looks a lot more appealing Tightening marketing budgets demand more controlled … Continue reading

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WAP billing gains momentum in the US as industry adapts to challenges and adopts mobile web

Leading content providers choose WAP billing to deliver a superior consumer experience Bango reports a shift in the way mobile content is sold in the US with WAP billing gaining momentum as the industry realizes the mobile web delivers a … Continue reading

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Mobile web use in US surges ahead

US appetite for mobile web surfing expected to surpass UK this month    Mobile web data release by Bango today confirms that mobile web usage not only is gaining traction in the United States but soon will surpass the United Kingdom, … Continue reading

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Bango first to offer both Site and Campaign mobile analytics

Bango pushes mobile analytics to a new level providing a real picture of the value of mobile sites Bango today unveiled new technology designed to help website owners measure the value of mobile sites by accurately counting unique visitors browsing … Continue reading

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Bango pinpoints best performing mobile ad campaigns and avoids advertisers paying too much

Provides independence from third party advertising channels Mobile marketers can now turn to the Bango mobile analytics tool and use the new goal comparison feature to see which mobile advertising campaigns and traffic sources deliver the best conversion rates. Advertisers … Continue reading

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Bango appoints Adam Kerr as Vice President of Web Sales

Bango today announced that Adam Kerr, vice president of Bango’s North American operations, will now head up the company’s newly established web sales division as Bango’s Vice President of Web Sales.

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