Telkom and Samsung have partnered with mobile payment leader Bango in order to launch the service. The service is made possible through Telkom’s Event Billing service and will enable Telkom customers to purchase Samsung applications from the GALAXY Apps store and charge it directly to their mobile phone bill or airtime, using their Samsung devices. Customers can also make in-app purchases, such as additional content or new levels for a gaming app, without interruption to the app experience. This “frictionless” payment experience is emerging as the preferred model for payment in app stores, enabling more consumers to access paid content, without the need for credit/debit cards or to register personal details.
Enzo Scarcella, Chief Marketing Officer at Telkom commented:
“We are thrilled to be the first to introduce Direct Carrier Billing for Samsung in South Africa. Samsung customers are now able to buy apps and content with their airtime or by adding purchases to their account, giving them a richer and more enjoyable experience.”
Justin Hume, Director of Product Marketing, Integrated Mobility at Samsung Electronics South Africa, said:
“Samsung is excited about this partnership as it further strengthens our commitment to deliver innovative solutions that accompany our mobile services. We continue to enhance how our consumers experience and engage with our services and the Direct Carrier Billing on GALAXY Apps will provide a hassle-free and simple buying experience.”
Bango CEO Ray Anderson commented:
“One-click Direct Carrier Billing is setting the standard for app store payment. Telkom’s consumers will now find it easier than ever to access the paid content that brings our smartphones to life.”