Bango and Deutsche Telekom today announce a partnership to widen access to Direct Operator Billing (DOB) for app store purchases. The partnership enables Deutsche Telekom to accelerate DOB deployment, bringing frictionless ‘one click’ payment for apps, music, games and other digital content, to its subscribers across Germany and other European markets.
The partnership establishes Bango as a strategic partner, powering Deutsche Telekom’s payments across the range of popular app and content stores, including BlackBerry World, Facebook and Mozilla’s Firefox Marketplace. The partnership is significant in its huge reach, and in opening-up several of Deutsche Telekom’s European markets through a single point of integration.
DOB enables consumers to charge the cost of digital purchases to their mobile bill, in one click, without the need for credit/debit cards, or to register personal details. DOB has emerged as the fast path to monetization for mobile content developers, and most of the world’s leading content ecosystems are racing to adopt it as widely as possible. Bango has emerged as the de facto global leader in DOB, powering many of the world’s largest app stores, including Amazon, BlackBerry World, Facebook, Firefox Marketplace, Google Play, Windows Phone store and with more than 130 live operator connections.
Today Bango fulfills a vital strategic role in the app store payments space, connecting an ever-widening group of app stores and Mobile Network Operators (MNOs) to one-click operator billing. Deutsche Telekom selected Bango because of this leadership in powering payment for app stores, and the partnership is a further endorsement of Bango’s platform approach. As the company that has partnered with most of the giants of mobile, driving operator billing forward on a global basis, Bango is the natural partner as large MNOs seek to harness their billing capabilities in order to drive revenue from digital goods.
Bango CEO Ray Anderson also commented: “Bango is proud to build on our long-established partnership with Deutsche Telekom. This agreement reaffirms Deutsche Telekom’s commitment to providing the very best, frictionless payment experience, for the largest possible number of subscribers.”
About Deutsche Telekom
Deutsche Telekom is one of the world’s leading integrated telecommunications companies with over 142 million mobile customers, 31 million fixed-network lines and more than 17 million broadband lines (as of December 31, 2013). The Group provides fixed network, mobile communications, Internet and IPTV products and services for consumers and ICT solutions for business customers and corporate customers. Deutsche Telekom is present in around 50 countries and has approximately 229,000 employees worldwide. The Group generated revenues of EUR 60,1 billion in the 2013 financial year – more than half of it outside Germany. http://www.telekom.com