35 million US mobile phone owners used Premium SMS to make a purchase in one month alone last year. Yet US operators have stopped most billing via PSMS. So, how can operators and app stores capitalize on this massive mobile commerce opportunity?
The latest research from Yankee Group, commissioned by Bango, proclaims that Direct Operator Billing (DOB) will continue to emerge as the superior mobile payment solution. Leading to benefits for operators and consumers alike, they call the move away from PSMS a “much-needed paradigm shift”.
This new Yankee Group research identifies how Direct Operator Billing:
- Increases operator and app store revenues
- Enhances customer experience and security
- Drives adoption of mobile payments
- Improves reporting and management of operator billing systems
DOB is chosen by 4x more consumers than PSMS to pay for apps. Join the “forward-thinking vendors that have made investments in direct operator billing.” (Yankee Group, 2014)
Download the research document here