Bango today announced that the use of Bango Analytics does not infringe the latest Apple developer license agreement.
Recent changes to the Apple developer license agreement state that “Device Data may not be provided or disclosed to a third party without Apple’s prior written consent. Accordingly, the use of third party software in Your Application to collect and send Device Data to a third party for processing or analysis is expressly prohibited”. This makes it very hard for developers to deploy crucial analytics solutions and get the valuable insight they need to drive the success of their iPhone applications. Most analytics solutions need to extract and disclose detailed device data to the analytics vendor in addition to the developer. They require this data to function, but in doing so are in breach of the Apple rules. Their dependency on platform specific code also conceals what information is being disclosed making it impossible to know whether you are in breach, right up until Apple rejects your app.
Developers using Bango Analytics do not need to provide or disclose any device data to Bango in order to get precise measurement of app success and customer engagement. Bango uses an anonymous, server side “Identifier” technology that protects consumer and device information while delivering levels of accuracy not found in traditional analytics solutions. Applications, campaigns and websites are all measured using consistent web standard techniques, rather than complex platform specific code, which gives the app developer confidence and total control over the level of information they wish to record and ensures all data being disclosed is completely transparent.
“Developers are currently paralyzed by the new Apple rules and don’t know how to proceed,” said Ray Anderson, CEO of Bango. “Bango’s unique approach using server based Identifier technology gives them a way to retain the detailed measurements they need for success, while remaining compliant with Apples constantly changing rules”.