Bango/Jumptap webinar – Mobile Advertising: Effectively target & measure your campaigns

Webinar - Mobile Advertising: Effectively target & measure your campaigns

Webinar - Mobile Advertising: Effectively target & measure your campaigns

Mobile advertising is an essential part of every marketing campaign. Now that more people are using their mobile devices to browse the web, you have a unique opportunity to engage them in a highly personal way. Mobile offers click-thru-rates (CTR) 10 times higher than traditional online advertising and the unique ability to effectively target a broad demographic of consumers.

What you’ll learn from this webinar:

– Trends in mobile usage

– Diversity of consumers online

– Mobile reach, efficiency and returns

– iPhone’s unique advertising advantages

– How to set up effective campaigns

– How targeting dramatically increases response rates

– The complexities of identification on mobile

– How to get accurate, independent measurement of campaigns – ROI & conversion rates

– Quick reactions from real-time data

– Case studies

Register today and learn from the mobile experts, Bango and Jumptap about this highly effective medium and how to attain measureable results and generate more revenue!

Moderator:

Anil Malhotra – SVP Marketing & Alliances at Bango

Participants:

Lara Mehanna – Director of product management at Jumptap

Andy Bovingdon – VP of Product Marketing at Bango

About Beccy Blount

Beccy Blount is Marketing Manager at Bango and is responsible for all things digital and running Bango's marketing programs. Her marketing experience with Bango spans over 8 years and covers a wide range of marketing activities.
This entry was posted in Uncategorized and tagged , , , , , , , , , . Bookmark the permalink.

One Response to Bango/Jumptap webinar – Mobile Advertising: Effectively target & measure your campaigns

  1. Pingback: Bango Quarterly webinar recording « Bango Customer Service Blog

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s