Digital marketers benefit from a single console to see PC and mobile activity
Bango and Adversitement have joined forces to give digital marketers the ground breaking ability to access rich PC and mobile web metrics through one console, by combining Omniture’s SiteCatalyst and Bango Analytics.
Adversitement, an e-marketing web analytics and customer intelligence specialist and Europe’s largest authorized service partner of Omniture, is integrating Bango’s mobile analytics service alongside Omniture’s SiteCatalyst to present a complete and complimentary view for their clients. The solution enables companies with a truly digital marketing approach to maximize their return from both the PC and mobile web.
Digital marketers currently face the problem of setting up and using separate solutions for measuring their PC and mobile web activity. This is time consuming and complex with the need for in-house expertise. By bringing the two together, Adversitement offers a turnkey solution enabling clients to immediately start measuring both channels and seeing an integrated view of all activities with an ability to easily compare data.
“Providing a combined solution is a real need for our clients. We’re excited to be able to meet this by providing Bango’s best of breed mobile analytics solution and the leading analytics platform from Omniture in an easily accessible tool,” said Matthijs Keij, Business Consultant at Adversitement.
Omniture’s SiteCatalyst presents detailed web metrics to help review campaigns and website effectiveness. More recently this has expanded to include some mobile metrics which are complimented and extended by Bango’s mobile analytics solution. Bango’s technology enables individual identification of mobile visitors to provide an accurate visitor count, which can also be used by digital marketers to personalize their offering. Details such as network, country and device type are recorded to build a real picture of visitors to a mobile website, with mobile campaign analysis and conversion rate data helping to build a detailed picture of website performance and mobile marketing ROI.
“We see many companies with PC websites who are embracing mobile as a key element of their marketing strategy. These metrics sit perfectly together to standardize the use of web analytics and the analysis of campaign performance across channels. This helps to monitor integrated campaigns and provide a direct comparison of ROI and conversion rates between PC and mobile web,” said Anil Malhotra, SVP Marketing & Alliances at Bango.