“ilovemobileweb” campaign rallies mobile leaders

Encourages everyone to learn about – and love – the mobile web

To highlight the value and enjoyment of easy access to the internet from a mobile phone, Bango today launched the “ilovemobileweb” campaign to increase awareness of the mobile web with consumers around the world. The campaign is additionally a “call to action” for those companies who are destined to play a key role in making the mobile web easy to use through their products and services. dotMobi, the company behind the .mobi domain for mobile phones, is the first organization to announce support for the campaign.

“We are starting a parade.” “We want more people to love the mobile web because it’s fun, it’s sociable and it provides the ultimate in convenience and choice for consumers world-wide.”– Ray Anderson, CEO of Bango

The campaign, which will be launched at the CTIA WIRELESS IT & Entertainment 2007 show in San Francisco, October 23-25, urges companies to actively promote the mobile web to their consumers. The campaign’s charter supports the goals of providing:

  • Open access to the mobile web for every phone user
  • Choice of content and services for consumers
  • Easy pathways for fixed internet content to become mobilized
  • Greater standardization of phones and mobile developer platforms

“dotMobi is proud to be a charter member of the ‘ilovemobileweb’ campaign,” said David Ryder, VP of Sales and Marketing of dotMobi. “dotMobi’s mission is to accelerate the adoption of the mobile web, and this campaign is a strong way to make the on-the-go public aware of the benefits of the mobile web.”

“If you have grown-up with the PC web, phones are starting to look and work like a mobile version of what you’re already used to,” Anderson said. “A whole new generation is growing up today expecting easy access to the internet from a mobile phone.”

To join the parade, companies can go to the www.ilovemobileweb.com This link will open in a new windowwebsite to read the charter and sign up. The company may add a logo to the site and link to its own web pages that show how the company supports the mobile web. The company also is asked to publicize “ilovemobileweb” at tradeshows. T-shirts and mugs are available for purchase.

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