Bango 2Go gives brands the fast-track to the mobile web

Eliminates the complexity and risk of launching a mobile web presence

Bango, a leading player in the mobile web marketplace, today introduced a new service, called Bango 2Go, which is a simple, cost effective way for brands and content providers to launch a presence on the mobile web. The new service – the first of its kind in the world – takes the guesswork out of participating in what industry analysts call the next internet “gold rush.”

“Brands recognize the power and reach of the mobile web but have had trouble navigating the complex landscape of the mobile world,” said Ray Anderson, CEO of Bango. “With Bango 2Go brands are up-and-running in just one step.”

Bango has streamlined the process by combining its powerful mobile web technology with a wide range of site development skills provided by its partners. With Bango 2Go, content providers and mainstream PC brands – large and small – get mobile website building, hosting, traffic generation, monitoring and a global payment service. Brands simply visit http://www.bango.com to get started and Bango manages the rest:

  • Bango’s leading partners, selected for their expertise, handle building and hosting the mobile websites.
  • Traffic is generated through partnerships with mobile search providers including Google and Yahoo! plus a range of operator search solutions. Using Bango tools, brands drive traffic from their PC websites to the new mobile site.
  • Mobile website activity is monitored with Bango Vision, which provides unique tracking technology that makes it simple to identify visitors, understand their browsing habits and personalize their mobile web experience.
  • Bango supplies the world’s leading mobile payment solution, giving brands who want to monetize mobile traffic the simplest way to integrate and comply with all the best billing channels world-wide.

The service costs $4,995 to set up, with monthly fees as low as $1,395 for hosting, the Bango Service (billing, tracking, traffic, info) and ongoing maintenance.

Bango will demonstrate the Bango 2Go service at CTIA Wireless 2007, March 27-29, Orange County Convention Center, Orlando, FL. Visit the Bango booth #575 or http://www.bango.com for more details.

Many of the world’s leading commercial mobile businesses already depend on Bango to drive millions of dollars of revenue from mobile content. These include global brands such as News Corporation, World Wrestling Entertainment, Discovery Mobile and MTV. Businesses of all sizes use Bango to engage directly with their consumers on the mobile web with smaller, niche content providers forming the long tail of businesses moving to the mobile web.

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