Bango to enable MediaPlazza’s 60,000 affiliates to sell content on the mobile internet

Bango today announced a deal with MediaPlazza, the world leader in mobile entertainment affiliate programs, that sees Bango browse and buy technology being integrated into their white label solution. This enables any of MediaPlazza’s 60,000 affiliates to sell mobile content from their own mobile content shop on the mobile internet and deliver a superior consumer experience.

The mobile internet enables brands to have their own mobile content shop where users browse and buy in one seamless flow, without the need to exit the shop to send a Premium SMS message to buy content. MediaPlazza hosts a catalogue of over 100,000 items including ringtones, images, games and videos. It also provides expertise and technical support so brands can white label the MediaPlazza platform to strengthen their brand on mobile and build a revenue stream.

“We chose Bango because it is the only company with world-wide WAP billing coverage and with so many relationships with mobile operators that enable us to make a charge directly to the consumer’s phone bill,” said Frédéric Avril, Marketing Manager at MediaPlazza. “Bango moves us beyond using Premium SMS as the main payment method to providing WAP billing with the benefits of its user friendly payment experience.”

“With affiliates in over 60 countries, it is important to MediaPlazza that users have a convenient and simple payment method available to them,” said Ray Anderson, CEO of Bango. “If ‘pay on bill’ is not available then our BillRank technology finds the next best fit so people can pay for content using their credit or debit card or from their PayPal account. Our aim is to make it easy for brands to collect payment for mobile content, wherever the users are.”

Businesses of all sizes are seizing the opportunity to engage directly with their consumers on the mobile internet. These include global brands such as News Corporation, Manchester United Football Club, Discovery Mobile and MTV, together with smaller, niche content providers.

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