Over 80% of app downloads are free. How can app developers make money?

With the total number of mobile applications on the market exceeding 180,000 and 80% of app downloads being free, effective distribution and monetization continues to be a major challenge for developers. In addition customers browsing for mobile apps find it dif

Bango to provide mobile web billing services to Fox Mobile Group

Bango, the mobile web payments and analytics company, today announces that it has entered into a multi-territory agreement to provide Fox Mobile Group (FMG) with its mobile web billing platform services worldwide. The move is a result of the rapid growth of internet usage from mobile devices, which is driving publishers and content owners to [...]

Brands urged to seize BlackBerry growth opportunity

Three times more consumers browse the web from a BlackBerry than an iPhone According to statistics released by Bango, the leading mobile payment and analytics company, BlackBerry is now the third most popular mobile phone for browsing the web in the USA, accounting for 14% of all mobile traffic. BlackBerry is also placed fifth in [...]

UK mobile content providers profit from booming US market, says Bango

Bango, the company that provides billing transactions to the world’s leading mobile content providers, says that the lure of the growing US mobile market is proving to be rewarding for many of the UK’s leading mobile content brands. UK market leaders including Flirtomatic, Mobile Streams and Animation FC, have all launched in the US and [...]

Bango webinar: How to get better information about your smartphones users – 11 June 2009

11 June at 8am PST, 11am EST, 4pm UK – Register here Smartphone users account for more and more on-handset traffic, searching for, and consuming mobile content. In recent months we have seen as much as 30% of the total mobile device traffic originating from a smartphone.

Mobile becomes linchpin for online advertising surge in 2009

As we approach the end of the year, mobile experts at Bango offer five predictions on changes that will shape the mobile world during 2009: 1. Advertising via mobile looks a lot more appealing Tightening marketing budgets demand more controlled spending and better value. Mobile starts to look a lot more appealing, offering attractive costs [...]

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