Bango reports that 83% of brands remain in the dark about mobile campaign performance

Posted on January 20, 2010 by Vanessa Daly

And 27% use no analytics to measure their mobile campaigns According to statistics released today by Bango, the mobile analytics and payment specialist, 83% of brands do not use mobile specific analytic tools, leading to inaccurate data on campaigns performance. Of those that do implement some form of campaign analytics, only 17% said they’d sourced [...]

Filed under: Press releases 2010 | Tagged: , , , , , | 3 Comments »

Data integrity defines top three “must haves” for mobile campaign analytics

Posted on September 22, 2009 by Vanessa Daly

Accurate proof of ROI crucial for increased brand investment in mobile marketing Mobile analytics and payments specialist Bango today announced the most sought after measurements that advertisers want from their mobile marketing campaigns. Based on a survey conducted amongst its agency partners, Bango reveals that the common missing link is the integrity of basic mobile [...]

Filed under: Press releases 2009 | Tagged: , , , , , , , , | 1 Comment »

Brands urged to seize BlackBerry growth opportunity

Posted on September 8, 2009 by Vanessa Daly

Three times more consumers browse the web from a BlackBerry than an iPhone According to statistics released by Bango, the leading mobile payment and analytics company, BlackBerry is now the third most popular mobile phone for browsing the web in the USA, accounting for 14% of all mobile traffic. BlackBerry is also placed fifth in [...]

Filed under: Press releases 2009 | Tagged: , , , , , , , , | 5 Comments »

Bango Wi-Fi On-Bill payment boosts mobile content sales by 25%

Posted on July 29, 2009 by Vanessa Daly

Smartphone customers benefit from click-to-pay operator billing experience – even using Wi-Fi Bango, the leading mobile payment and analytics company, today announced Wi-Fi enabled operator billing for smartphones. While mobile operator payments deliver significantly more successful transactions, than traditional payment methods, mobile content revenues have been impacted by the increasing popularity of smartphones, such as [...]

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Bango launches Enterprise service tailored to the needs of the world’s biggest content brands

Posted on July 1, 2009 by Vanessa Daly

Large brands switching to mobile web to maximize revenue and marketing impact benefit from bespoke services Bango today launched Bango Enterprise, a new service tailored to the specific needs of the world’s largest content providers. Bango Enterprise comprises a comprehensive service package and support to complement Bango’s high conversion rate mobile billing platform. Bango Enterprise [...]

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Bango breaks new ground with the most accurate mobile analytics data in real-time

Posted on April 22, 2009 by bangonewsroom

New version tracks smartphone users over different network connections The latest version of Bango’s mobile analytics service, Bango Analytics v4, breaks new ground by providing mobile site owners with the most accurate mobile analytics in real-time. Importantly, it provides the same high degree of accuracy regardless of connection. It’s not unusual for smartphone users to [...]

Filed under: Press releases 2009, Uncategorized | Tagged: , , , , , , , , | 1 Comment »

Financial Times selects Bango mobile analytics for new mobile site, m.ft.com

Posted on January 28, 2009 by Vanessa Daly

Identifier technology lets users store their preferences against their FT profile The Financial Times today launched a new version of the FT.com website optimised for mobile devices that uses Bango’s mobile analytics to provide a deep understanding of the traffic to the site and track responses to marketing initiatives. In addition, the Financial Times is [...]

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Bango and Adversitement partnership combines Omniture web analytics with Bango’s mobile analytics

Posted on November 17, 2008 by Vanessa Daly

Digital marketers benefit from a single console to see PC and mobile activity Bango and Adversitement have joined forces to give digital marketers the ground breaking ability to access rich PC and mobile web metrics through one console, by combining Omniture’s SiteCatalyst and Bango Analytics.

Filed under: Press releases 2008 | Tagged: , , , , , , , | 2 Comments »

Bango finds leading PC websites not changing fast enough to keep up with mobile browsing trends

Posted on November 3, 2008 by Vanessa Daly

Web analytics tool for PCs helps online businesses decide the best time to go mobile When Bango surveyed the Top 20 most trafficked PC websites* (according to Nielsen Online), they found that half of these sites did not work well on leading mobile phones – despite the fact that typically 5% of visitors to PC [...]

Filed under: Press releases 2008 | Tagged: , , , , , , | 5 Comments »

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