Accurate measurement drives mobile marketing success

Posted on December 2, 2010 by Vanessa Daly

Experts from Millennial Media, Somo and Yahoo! open-up on creating successful mobile campaigns It should come as no surprise that when evaluating mobile campaign performance, accurate and independent measurement is the key to success. Last year Bango surveyed leading brands to reveal data integrity as one of the three ‘most wanted’ if mobile is to [...]

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comScore Partners with Bango to Offer Seamless Integration for Mobile Tagging

Posted on October 5, 2010 by Vanessa Daly

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of mobile-optimized tagging for publishers, providing significantly enhanced measurement of mobile audiences across all geographies. The service gives brands the ability to tag mobile Web and application assets to enable accurate measurement of audiences, including unique traffic counts and engagement [...]

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New Bango Application Analytics joins all the dots in real-time

Posted on October 4, 2010 by Vanessa Daly

Developer SDK available cross-platform for data standardization Bango Inc, the leading mobile analytics and payment company, today announced a new version of Bango Application Analytics. The plug-and-play solution gives mobile app developers a single, consistent Software Development Kit (SDK) enabling app developers to get a standardized view of their app activity across all mobile platforms [...]

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Bango delivers independent measurement for BlackBerry Advertising Service

Posted on September 28, 2010 by Vanessa Daly

Marketers benefit from leading-edge mobile analytics for new smartphone advertising platform Bango Inc, the leading mobile analytics and payment company, today announced that Bango Analytics fully supports the new BlackBerry® Advertising Service. Customers using the new BlackBerry Advertising Service can capture independent measurement across all campaigns for BlackBerry applications through Bango’s unique mobile analytics technology.

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Marc Saulino returns as Bango expands operations

Posted on September 15, 2010 by Vanessa Daly

Bango Inc, the mobile analytics and payment specialist, has announced today the re-appointment of Marc Saulino as Head of Business Development. Saulino began his career in mobile commerce business development at Bango between 2006 and 2008. He then took a position at start-up Billing Revolution, overseeing the initial sales of that company’s mobile credit card [...]

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weComm partners with Bango to offer integrated mobile application analytics and payment

Posted on September 9, 2010 by Vanessa Daly

weComm, the leader in interactive mobile data solutions, and Bango the leading mobile analytics and payment company announce today a partnership to collaborate on state of the art mobile analytics and payment solutions for mobile applications. weComm’s multi-platform mobile application solutions will be integrated with Bango’s leading mobile analytics and payment products, offering customers the [...]

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Web browsing from Android phones grows 400% at the expense of Apple

Posted on August 24, 2010 by Vanessa Daly

HTC and Sony Ericsson show most growth but BlackBerry retains largest audience According to new statistics released by Bango Inc, the mobile analytics and payment specialist, the volume of mobile web browsing from Android phones in the USA grew by 400% between Q1 and Q2 2010. In comparison the volume of growth from Apple devices [...]

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Over 80% of app downloads are free. How can app developers make money?

Posted on May 25, 2010 by Vanessa Daly

With the total number of mobile applications on the market exceeding 180,000 and 80% of app downloads being free, effective distribution and monetization continues to be a major challenge for developers. In addition customers browsing for mobile apps find it dif

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BlackBerry users no longer just 9-to-5 surfers

Posted on May 20, 2010 by Vanessa Daly

Bango reveals BlackBerry browsing extends beyond the working day According to statistics released by Bango Inc, the mobile analytics and payment specialist, BlackBerry users in the US now browse the internet more outside of main business hours. The stats show that, 6am to 8am and 6pm to 8pm EST are the busiest times for mobile [...]

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Bango Analytics – the only safe choice for iPhones

Posted on April 19, 2010 by Vanessa Daly

Bango today announced that the use of Bango Analytics does not infringe the latest Apple developer license agreement. Recent changes to the Apple developer license agreement state that “Device Data may not be provided or disclosed to a third party without Apple’s prior written consent. Accordingly, the use of third party software in Your Application [...]

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