Accurate measurement drives mobile marketing success

Posted on December 2, 2010 by Vanessa Daly

Experts from Millennial Media, Somo and Yahoo! open-up on creating successful mobile campaigns

Bango Mobile Campaigns white paper

"Instrumenting mobile analytics key for successful mobile campaigns"

It should come as no surprise that when evaluating mobile campaign performance, accurate and independent measurement is the key to success. Last year Bango surveyed leading brands to reveal data integrity as one of the three ‘most wanted’ if mobile is to capture a higher share of on-line marketing budgets.

Yet one year on and a number of brands remain confused about the role mobile analytics plays in the success of their mobile campaigns. Many continue to use the same legacy PC tools for their mobile campaign analytics, unaware of the inaccuracies that result. It is, say the experts, the Achilles heel in the collection of data that businesses rely on to determine mobile campaign effectiveness. Read more »

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Sprint Enhances its Application Developer Website to Offer Developers More Tools and Resources To Create Innovative Apps

Posted on October 26, 2010 by Vanessa Daly

Today, at the Sprint Developer Conference, Sprint (NYSE: S) announced enhancements to its Sprint Application Developer website with the introduction of the Sprint Services Framework. The Sprint Services Framework provides a single web 2.0 interface for developers to access application programming interfaces (API’s) directly from Sprint that offers developers seamless capabilities across most Sprint devices including mobile handsets and embedded devices, operating systems and development environments including web pages and applications. Read more »

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comScore Partners with Bango to Offer Seamless Integration for Mobile Tagging

Posted on October 5, 2010 by Vanessa Daly

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of mobile-optimized tagging for publishers, providing significantly enhanced measurement of mobile audiences across all geographies. The service gives brands the ability to tag mobile Web and application assets to enable accurate measurement of audiences, including unique traffic counts and engagement metrics, across a variety of devices and platforms in addition to next generation devices such as tablet computers. With these enhanced metrics, advertisers and publishers now have access to a reliable, third-party mobile currency to help accelerate growth in the mobile advertising industry. In conjunction with this new service, comScore also announced a partnership with Bango, a mobile analytics and billing company, that will help fast-track the deployment of comScore’s mobile-optimized tags. Read more »

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New Bango Application Analytics joins all the dots in real-time

Posted on October 4, 2010 by Vanessa Daly

Developer SDK available cross-platform for data standardization

Bango Inc, the leading mobile analytics and payment company, today announced a new version of Bango Application Analytics. The plug-and-play solution gives mobile app developers a single, consistent Software Development Kit (SDK) enabling app developers to get a standardized view of their app activity across all mobile platforms and channels.

Bango Application Analytics is a joined-up solution that provides businesses with a complete view of their mobile business – across website navigation, application use and advertising campaigns. The new version also fully integrates with Bango Payment and the new BlackBerry App World carrier billing, allowing developers to relate application usage to revenues generated from end user payments and ads. Read more »

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Bango delivers independent measurement for BlackBerry Advertising Service

Posted on September 28, 2010 by Vanessa Daly

Marketers benefit from leading-edge mobile analytics for new smartphone advertising platform

Bango Inc, the leading mobile analytics and payment company, today announced that Bango Analytics fully supports the new BlackBerry® Advertising Service. Customers using the new BlackBerry Advertising Service can capture independent measurement across all campaigns for BlackBerry applications through Bango’s unique mobile analytics technology. Read more »

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Marc Saulino returns as Bango expands operations

Posted on September 15, 2010 by Vanessa Daly

Bango Inc, the mobile analytics and payment specialist, has announced today the re-appointment of Marc Saulino as Head of Business Development.

Saulino began his career in mobile commerce business development at Bango between 2006 and 2008. He then took a position at start-up Billing Revolution, overseeing the initial sales of that company’s mobile credit card play. He returns to Bango after his brief sabbatical with greater experience of how mobile payments businesses succeed or fail. Read more »

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weComm partners with Bango to offer integrated mobile application analytics and payment

Posted on September 9, 2010 by Vanessa Daly

weComm, the leader in interactive mobile data solutions, and Bango the leading mobile analytics and payment company announce today a partnership to collaborate on state of the art mobile analytics and payment solutions for mobile applications.

weComm’s multi-platform mobile application solutions will be integrated with Bango’s leading mobile analytics and payment products, offering customers the ability to independently measure mobile applications and collect payment across all platforms. Read more »

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Web browsing from Android phones grows 400% at the expense of Apple

Posted on August 24, 2010 by Vanessa Daly

HTC and Sony Ericsson show most growth but BlackBerry retains largest audience

According to new statistics released by Bango Inc, the mobile analytics and payment specialist, the volume of mobile web browsing from Android phones in the USA grew by 400% between Q1 and Q2 2010. In comparison the volume of growth from Apple devices was just 13% over the same period, representing an actual percentage market share decline of 16%.

HTC and Sony Ericsson smartphones showed the largest volume growth of mobile web visits in the US during this period with an increase of 162% and 148% respectively. This represented a growth in market share between quarters of 94% and 84%. In the same period the percentage market share of LG, Motorola and Samsung grew by 48%, 45% and 26% respectively. Read more »

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Over 80% of app downloads are free. How can app developers make money?

Posted on May 25, 2010 by Vanessa Daly

With the total number of mobile applications on the market exceeding 180,000 and 80% of app downloads being free, effective distribution and monetization continues to be a major challenge for developers. In addition customers browsing for mobile apps find it dif Read more »

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BlackBerry users no longer just 9-to-5 surfers

Posted on May 20, 2010 by Vanessa Daly

Bango reveals BlackBerry browsing extends beyond the working day

According to statistics released by Bango Inc, the mobile analytics and payment specialist, BlackBerry users in the US now browse the internet more outside of main business hours. The stats show that, 6am to 8am and 6pm to 8pm EST are the busiest times for mobile web access.

Blackberry browsing trends

BlackBerry users browse outside working hours

Read more »

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