Posted on February 9, 2009 by Sarah Keefe
…but Bango warns content providers to look beyond the headline figures
Mobile Streams benefits from Bango’s long experience in WAP billing
With businesses looking to maximize their earning potential from selling mobile content and services, Bango is warning them to look beyond the published headline rates presented by their billing providers.
“While industry payout rates are on the increase, the other important question is what the conversion rate is likely to be,” said Anil Malhotra, SVP of Marketing and Alliances. “There are significant variations in the quality of service that billing providers deliver. Mobile content businesses switching suppliers can achieve up to a 6% immediate increase in revenues.” Read more »
Filed under: Press releases 2009 | Tagged: Anil Malhotra, Bango, billing providers, content, content providers, mobile billing, Mobile Streams, mobile web, on-bill, payments, payout rates, Ringtones.com, Simon Buckingham, WAP | 2 Comments »
Posted on January 28, 2009 by Vanessa Daly
Identifier technology lets users store their preferences against their FT profile
FT mobile site
The Financial Times today launched a new version of the FT.com website optimised for mobile devices that uses Bango’s mobile analytics to provide a deep understanding of the traffic to the site and track responses to marketing initiatives.
In addition, the Financial Times is pioneering an advanced web experience for its growing mobile channel which consists predominantly of Blackberry and iPhone users. Using Bango’s Identifier technology, a user’s preferences are stored in their FT.com profile, so when they return they can quickly get to what interests them most. Read more »
Filed under: Press releases 2009 | Tagged: Bango analytics, Bango’s Identifier, campaign analysis, mobile advertising, mobile analytics, mobile marketing, mobile site, mobile visitor, site analysis, unique visitor, unique visitors | 1 Comment »
Posted on January 1, 2009 by Vanessa Daly
11 June at 8am PST, 11am EST, 4pm UK – Register here
Smartphone users account for more and more on-handset traffic, searching for, and consuming mobile content. In recent months we have seen as much as 30% of the total mobile device traffic originating from a smartphone. Read more »
Filed under: Uncategorized | Tagged: internet connection, mobile payments, smartphone, smartphone user, WiFi | Leave a Comment »
Posted on December 28, 2008 by Sarah Keefe
AnimationFC and Bango deliver a mobile experience from the Ladbrokes World Darts Championship
With excitement mounting at the Ladbrokes.com Professional World Darts Championship at Alexandra Palace in London, darts fans can get all the latest news and enjoy the experience on their mobile phones wherever they are. Read more »
Filed under: Press releases 2008 | Tagged: animation, animationfc, Bango, championships, darts, ladbrokes, mobile billing, mobile payments, mobile site, phone bill, video, world | Leave a Comment »
Posted on December 3, 2008 by Sarah Keefe
As we approach the end of the year, mobile experts at Bango offer five predictions on changes that will shape the mobile world during 2009:
1. Advertising via mobile looks a lot more appealing
Tightening marketing budgets demand more controlled spending and better value. Mobile starts to look a lot more appealing, offering attractive costs of acquisition and more precise targeting than offline or PC delivery. Brands will be able to measure mobile ROI with a very high degree of accuracy and use analytics to better deliver mobile campaigns and understand their consumers.
Read more »
Filed under: Press releases 2008 | Tagged: mobile advertising, mobile industry, predictions, 2009, broadband, Apple, Verizon, DRM, e-commerce, Amazon, Napster, online advertising, smartphone | 2 Comments »
Posted on November 24, 2008 by Vanessa Daly
Leading content providers embrace the mobile internet model
A “quiet revolution” is taking place in the way that media companies and content providers engage with their consumers, says Bango. The opening-up of mobile traffic channels – paying for on-deck links to off-deck sites and mobile advertising through Yahoo! and Google – means that content providers are acquiring customers through the mobile internet rather than via PC web affiliate programs.
“WAP billing is now the preferred way to sell content to customers acquired through mobile marketing, said Anil Malhotra, SVP of Marketing and Alliances at Bango. “This ‘e-commerce for the mobile web’ will, we predict, dominate how subscriptions are marketed and sold in the US within the next 12 months.”
Read more »
Filed under: Press releases 2008 | Tagged: content providers, conversion rates, mobile advertising, mobile internet, mobile marketing, mobile operators, mobile subscriptions, mobile web, text messages | Leave a Comment »
Posted on November 17, 2008 by Vanessa Daly
Digital marketers benefit from a single console to see PC and mobile activity
Bango and Adversitement have joined forces to give digital marketers the ground breaking ability to access rich PC and mobile web metrics through one console, by combining Omniture’s SiteCatalyst and Bango Analytics.
Read more »
Filed under: Press releases 2008 | Tagged: mobile analytics, mobile web, web analytics, Bango analytics, mobile visitor, mobile website, conversion rate, mobile web metrics | 2 Comments »
Posted on November 3, 2008 by Vanessa Daly
Web analytics tool for PCs helps online businesses decide the best time to go mobile
When Bango surveyed the Top 20 most trafficked PC websites* (according to Nielsen Online), they found that half of these sites did not work well on leading mobile phones – despite the fact that typically 5% of visitors to PC websites now come from mobile devices, up from 1% a year ago. The problem is that PC websites are not adapting fast enough to match mobile browsing trends and are failing to present mobile-friendly versions of their sites.
Read more »
Filed under: Press releases 2008 | Tagged: Bango analytics, mobile analytics, mobile phone, mobile traffic, mobile visitor, PC website, unique visitor | 3 Comments »
Posted on October 6, 2008 by Vanessa Daly
Bango, the leading mobile analytics provider, and SiteSpect, Inc., the leading provider of mobile website optimization have teamed up to enable brands, agencies and mobile website owners to improve conversion rates, revenues and help target mobile marketing spend.
SiteSpect’s Mobile Web Optimization enables mobile website owners to test and track user behaviour across their mobile site allowing them to make continual improvements and refine text, links, layouts, images and content to produce the best conversion rates.
Read more »
Filed under: Press releases 2008 | Tagged: handset, mobile analytics, mobile marketing, mobile marketing campaigns, mobile site, network, unique visitors | Leave a Comment »
Posted on September 29, 2008 by Vanessa Daly
Bango billing network wins third ME award
Bango scores a hat-trick by picking up its third ME award
Bango was recognized for its central role in the monetization of mobile digital content at the ME Awards,one of the world’s key mobile entertainment industry events, held last week. For the second year in a row, Bango was recognized as the “Best Transactions Provider” and in 2006, Ray Anderson, CEO of Bango was presented with the prestigious ME Award for Outstanding Contribution to the Mobile Industry.
Read more »
Filed under: Press releases 2008 | Tagged: Billing network, mobile analytics, mobile content, mobile payment, mobile web, mobile web content | Leave a Comment »
