In the press

Deal Will Allow One-Tap Purchases Through Facebook
New York Times, August 23, 2012
Bango, a British company that few will have heard of on this side of the Atlantic, wants to help Facebook make money on mobile devices — not by showing advertisements, but by making it easy to buy things when you log into Facebook on your phone.

MasterCard aims to bring wireless payments to all with PayPass Wallet
Android Central, May 7, 2012
While the show down here at CTIA doesn’t officially open until tomorrow, the folks at MasterCard held an event this evening to let us in on some of their big news that they have coming.

Gates no barrier to Bango enterprise
Business Weekly, March 27, 2012
If Cambridge technology entrepreneur Ray Anderson had listened to Microsoft founder Bill Gates he might never have launched his Cambridge UK success story, Bango.

There’s Something About Bango: The Billing Company Behind Facebook, BlackBerry And Soon Amazon
Tech Crunch, March 1, 2012
There are a number of companies that offer carrier billing for companies in the mobile space — that is, services that let people buy content on their devices and charge it right to their carrier — but there is only one that has secured deals with Facebook, Amazon and RIM to do it: an unassuming U.K. billing and analytics company by the name of Bango.

CNN Digital Outperforms Competition in 2011
CNN Press Room, January 26th, 2012
CNN’s mobile website generated a monthly average of 210.4 million global page views for the year. (Bango Analytics, January 1 – December 31, 2011).

‘Carrier billing’ via Bango now Live in 10 countries
Stock Market Wire, September 29, 2011
StockMarketWire.com – Bango has issued an update on the progress it is making with BlackBerry App World.
Bango said the importance of Blackberry App World to the fortunes of RIM was underlined by RIM co-chief executive Mike Lazaridis during a recent investor update.

Opera Software acquires app store solutions firm Handster
Fierce Mobile Content, September 19, 2011
Opera Software has acquired Handster, which supplies app store services and support to operators, platform providers and manufacturers including MTS, Alcatel-Lucent, Ericsson, Huawei and LG. Financial terms of the deal were not disclosed.

nma explains: Operator Billing
New Media Age, September 15, 2011
In a nutshell, operator billing is a way of letting users pay for items or services via their mobile phone bills, either via the mobile internet or over premium SMS. The service has been in place for the digital content sector, such as selling mobile games or music tracks, for several years.

Mobcast’s GoSpoken adds mobile payments via Bango
GoMo News, September 14, 2011
The increasing numbers and growing capabilities of mobile phones, plus a surge in tablet sales forecast over the next 12 months have refocused interest on mobile as a means of viewing digitised newspapers, magazines and e-books.

Operator Billing Boosts Mobile Digital Book Sales for Mobcast
Mobile Marketer, September 14, 2011
Digital book software platform Mobcast has seen a marked increase in sales through its GoSpoken.com mobile digital bookshop following its implementation of operator billing through mobile analytics and payment company Bango.

Bango Billing Live on the Opera Mobile Store
Mobile Marketing, September 1, 2011
Mobile payments and analytics firm Bango has launched its mobile payments system for the Opera Mobile Store. We first revealed details of the agreement a couple of months ago.

Opera gives app store a boost with mobile payments
Mobile Marketer, September 1, 2011
Opera Software ASA is providing users with mobile payments capabilities via a new agreement with Bango Inc.
Opera makes mobile browsers Opera Mini and Opera Mobile, through which users access the Opera Mobile Store to download apps. Via the new agreement with Bango, Opera users will now be able to purchase apps, as well as pay for content within apps and place the charges on their carrier bill or charge it to a credit card.

Bango to power billing on the Opera Mobile Store
Mobile Entertainment, August 31, 2011
On bill or credit card payments come to browser firm’s own app portal.
The Opera Mobile Store is accessed through the Opera Mini and Opera Mobile browsers, and is therefore accessible to more than 100 million customers. The firm says it is one of the top ten app store worldwide.

Opera Mobile Store adds Bango app billing options
Fierce Mobile Content, August 31, 2011
Opera Software is partnering with mobile payment and analytics firm Bango to introduce new purchase and billing options within its Opera Mobile Store. Opera Mini and Opera Mobile browser users may now buy apps and premium in-app content from the store and then charge the transaction to their credit card or monthly carrier bill.

Bango provides payments for Opera Mobile Store
GoMo News, August 31, 2011
Bango has secured an agreement with Opera Software to provide mobile payments for the Opera Mobile Store. Opera joins BlackBerry maker, RIM, as one of the leading app stores using Bango for mobile payments. Users of the Opera Mini and Opera Mobile browser will be able to purchase apps and pay for content within apps. They can place the charges on their carrier bill or through credit card using Bango’s browser-based payments directly from the mobile handset.

Forget apps or browsing – social media is King
GoMo News, July 5th, 2011
A report from Flurry Analytics which GoMo News (amongst others) ran here recently has caused a flurry of activity amongst other mobile industry observers. Flurry’s premise was that mobile device users were spending more time using an app than they were surfing the mobile internet. That view was hen challenged by Skyfire – a vendor of mobile browsers. Now Bango – best known as a mobile payment reconciliation house – has been mining its own data to see whether the mobile browser or the mobile apps camp is right.

Social ‘Will Drive Users Back to Browsers’
Mobile Marketing, July 5th, 2011
The distinction between apps and mobile web is “academic”, according to mobile payments company Bango.
The comments, from Anil Malhotra, Bango’s SVP marketing, come in response to a blogging spat that has ignited the debate. A blog from apps analytics company Flurry claimed that apps have surpassed mobile web in terms of minutes of usage by Americans.

Opera signs Bango to handle global payments for Opera App Store
GoMo News, June 24, 2011
Bango pursues two main functions single-mindedly: mobile payments and mobile analytics. Not only does it want to power mobile transactions, it also wants to analyze every step of every transaction. Today, it has announced that it will be powering the payments system for the entire Opera Mobile App Store – which can be accessed by any phone running the immensely popular Opera mobile browsers.

Bango shares hit high note with Opera deal
Business Weekly, June 24, 2011
Cambridge company Bango, a mobile payments and analytics specialist, saw its share price head north after signing its Second Major App Store – the Opera App Store.

Bango clinches Opera App Store deal
Stock Market Wire, June 24, 2011
Bango has clinched a deal with Opera Software to provide mobile payments for its app store.
Bango will provide mobile payments worldwide for the Opera Mobile App Store, which can be accessed from phones that run the Opera Mini and Opera mobile browsers, as well as any other mobile browser.

‘Smart’ Move Boosts Bango’s Growth Prospects
Business Weekly, June 14, 2011
Bango, the Cambridge-based mobile web payments and analytics company, has posted final results which show evidence of growing traction for its services in the smartphone market.
The company has revealed strong progress with its BlackBerry relationship and says it is on track to announce a second App Store contract by the end of June.

Bango to process Blackberry App store payments
International Business Times, June 7, 2011
Mobile online payments and analytics company Bango is now processing Blackberry App store payments in numerous markets and several currencies.
Users of Blackberry smartphones can access the app store, called Blackberry App World, in mixed markets across U.S, Europe, South America and Asia, the company said.

Bango Mobile Payment Embraces Canada to Reach 200 Million North Americans
Fierce Telecom, April 13, 2011
Bango Inc. announced that it has further expanded its mobile payment platform by adding carrier billing in Canada. This brings the total number of subscribers it reaches through carrier billing in North America to over 200 million. Bango additionally provides mobile credit card and PayPal for payments that cannot be charged to the carrier bill.

Bango Expands Carrier Billing to Canada
Mobile Marketing, April 13, 2011
Bango has expanded its mobile payment platform with the addition of carrier billing in Canada, bringing the total number of subscribers it reaches through carrier billing in N. America to over 200m. Bango additionally provides mobile credit card and PayPal for payments that cannot be charged to the carrier bill.

Bango expands its mobile billing into Canada
Mobile Payments Today, April 13, 2011
Direct mobile billing provider Bango Inc. announced it has expanded its mobile payment platform by adding carrier billing in Canada, making its services available to more than 200 million subscribers in North America.

Bango Mobile Payment Embraces Canada to Reach 200 Million North Americans
PYMNTS.com, April 12, 2011
Bango Inc. announced that it has further expanded its mobile payment platform by adding carrier billing in Canada. This brings the total number of subscribers it reaches through carrier billing in North America to over 200 million. Bango additionally provides mobile credit card and PayPal for payments that cannot be charged to the carrier bill.

Digital music and books bought via mobile are catching up to their physical counterparts
Internet Retailer, March 30, 2011
The amount spent on digital music and e-books purchased from mobile phones is now close to the monthly spend on equivalent physical goods—CDs and printed volumes, according to a survey by mobile payments technology firm Bango.

Consumers’ Digital Spend Increasing in the US
Mobile Marketing, March 16, 2011
The spending gap between digital and offline content is narrowing among US consumers, according to new research published by Bango.

US consumers spend almost as much on e-books and paperbacks
mobile entertainment, March 16, 2011
Bango stats show an average monthly $15.34 outlay on eBooks, compared with $20.23 on physical ones. The Bango Omnibus Survey was conducted in January 2011 with 1068 respondents and asked them how much they spend on each product category in a typical month.

US consumers up their mobile digital spend
Digital2Disc, March 16, 2011
According to new research published by mobile technology company Bango, the spending gap between digital and offline content is narrowing among US consumers, particularly among those who are mobile-savvy.

Aepona, Bango Announce Partnership
PR Newswire, February 15, 2011
Aepona today launched its Application Ecosystem Program by announcing a partnership with Bango, the leading global provider of billing and analytics services for mobile content and applications.

Mobile WiFi Usage Exploding, Says Bango
Mobile Marketing Watch, February 04, 2011
Mobile WiFi connections now account for roughly half of all mobile Internet connections, according to the findings from a new study by Bango, the mobile analytics and payment firm.

RIM updates BlackBerry App World to support in-app purchases
pocketgamer.biz, February 03, 2011
The system supports RIM’s standard 70:30 revenue split, and billing options such as operator billing using Bango, and credit card and PayPal are available as supported by the local App World.

Smart device wifi use doubles
Telecom TV, February 03, 2011
According to mobile analytics firm Bango, the increased adoption of smartphones and tablets over the past year has pushed a huge rise in wifi connection, spurred on by the increased use of mobile data caps in the US market particularly and by mobile operators offering wifi hotspot service as a data offload strategy.

Bango Sees Surge in Mobile Wi-fi Use
Mobile Marketing Watch, February 03, 2011
Bango carried out its research in December and January, and says it saw a sharp increase in the number of people connecting via wi-fi in January, as users got to grips with the new smarpthones and tablets Santa delivered.

Measuring Mobile Marketing
Cellphone Marketing Tips, February 03, 2011
Bango have devised an accurate method of tracking for mobi-sites that can give marketers valuable information on customer behaviour and level of engagement. The tracking takes place by assigning a mobile users device with a unique tracking code.

Wi-fi accounts for half of all mobile web connections
Mobile Entertainment, February 02, 2011
Bango believes that growing consumption of streamed media is driving users toward the speed and cost-effectiveness of wi-fi.

In-app billing revenue to grow 600pc in 2011: Bango
Mobile Commerce Daily, December 09, 2010
Bango forecasts that in-application charging in 2011 will grow more than 600 percent to account for close to 30 percent of all mobile application payments. Expectations for in-application payments are high, with many people in the industry seeing mobile applications as the perfect catalyst for this kind of micro-charging model.

Bango: five per cent of payments are in-app
Mobile Entertainment, December 08, 2010
As one of the longest-established payments firms in mobile, Bango has excellent perspective on trends in the space. It explains that expectations for in-app payments are high, with the freemium/micro-charging model being so prevalent among mobile content firms.

In-app billing facilitates the “impulse buy”—but does it keep the customer safe?
Jaz’d! Markets, December 08, 2010
The platform battle next year, according to Bango, will focus on developers as much as users, who will need to determine which of the app platforms to prioritize for development and distribution. Those that deliver the most revenue will capture the greatest mind-share. How does Bango keep the customer safe? Says Bovingdon, separating the payment from the identification/authentication is the key.

Can mobile developers really make money from in-app billing?
GoMo News, December 07, 2010
Usually, applications that use in-app payments are offered for free on initial download, and have a lot of features that can be used without paying. It’s the “premium” functions you have to pay for. Today, Bango has said that less than 5% of the money it has seen flowing through it’s systems from mobile applications have been from in-app channels.

In-app billing to be present in around 1 in 3 apps in 2011
Bmob.co.uk, December 06, 2010
Bango forecasts that for 2011 in-app charging will grow over 600% to account for close to 30% of all mobile app payments. The forecast is based on end of year trends from leading developers in the games, music and broadcasting segments.

Sprint opens APIs to developers to spur more app development
Mobile Marketer, October 28 2010
Bango Analytics provides Sprint developers with a complete view of their mobile application business, across all mobile platforms and channels. Sprint developers can download Bango’s Software Development Kit, allowing them to get standardized and independent data about their app activity in real-time.

Sprint shares demographic data with developers, courtesy of Bango
GoMoNews, October 27 2010
US network operator, Sprint, has just announced enhancements to its Sprint Application Developer website. Known as the Sprint Services Framework, it provides a single web 2.0 interface for developers to access APIs directly from Sprint that offers developers seamless capabilities across the majority of Sprint devices. The analytical offering comes from Bango where its Analytics tools provides Sprint developers with an all-round view of their mobile application business – across all mobile platforms and channels.

Comscore-Bango partnership offers mobile tagging to show who visits you from where
Internet Retailing, October 19 2010
Brands, retailers and media companies can now find out more accurately who is looking at them through mobile channels more accurately, following a tie up between digital metrics company comScore and mobile billing specialist Bango.

comScore teams With Bango to improve mobile audience measurement
Mobi Ad News, October 17 2010
comScore has announced new mobile-optimised tags to provide publishers and advertisers with a more accurate view of who is visiting their mobile websites and using their mobile apps. In addition, a partnership with mobile analytics company Bango will make it easy for many existing publishers to implement this new system.

Bango updates Application Analytics offering
Mobile Marketing Magazine, October 10 2010
Mobile analytics and payment firm Bango has announced a new version of its Bango Application Analytics solution. It offers mobile app developers a single, consistent Software Development Kit (SDK) enabling them to get a standardized view of their app activity across all mobile platforms and channels.

Bango releases cross-platform app analytics for developers
Mobile Marketer, October 07 2010
Bango Inc. has released a new version of Bango Application Analytics that lets developers get a standardized view of their application activity across all mobile platforms and channels.

comScore unveils mobile-optimised tagging
Mobile Entertainment Magazine, October 05 2010
The service gives brands the ability to tag mobile web and app assets. It covers all major smartphone platforms, hundreds of feature phones, and next gen devices including tablets. comScore is teaming up with Bango to fast-track the deployment of the tags.

comScore announces availability Of mobile-pptimized tagging for publishers; Announces partnership With Bango
Reuters, October 05 2010
The service gives brands the ability to tag mobile Web and application assets to enable accurate measurement of audiences, including traffic counts and engagement metrics, across a variety of devices and platforms in addition to next generation devices such as tablet computers. comScore also announced a partnership with Bango, a mobile analytics and billing company, that will help fast-track the deployment of comScore’s mobile-optimized tags.

Bango updates Application Analytics tool
Mobile Entertainment Magazine, October 04 2010
Bango has long been active in payments and the mobile web, but more recently it’s applied its backend nous to delivering analytics. The new updated solution integrates with Bango Payment and also new OEM platforms such as BlackBerry App World carrier billing.

Bango Confirms Support for BlackBerry Advertising Service
Mobile Marketing Magazine, September 29 2010
Given RIM’s BlackBerry Advertising Service is itself a tool that taps up thirdparty ad platforms, it’s no surprise to see existing players readily offering support. One such firm is Bango, which already provides operator billing for the BlackBerry App World with 40 carriers.

Bango adds analytics support for BlackBerry Advertising Service
Pocket Gamer, September 29 2010
Given RIM’s BlackBerry Advertising Service is itself a tool that taps up thirdparty ad platforms, it’s no surprise to see existing players readily offering support. One such firm is Bango, which already provides operator billing for the BlackBerry App World with 40 carriers.

Bango delivers independent measurement for BlackBerry Advertising Service
RIM Newsroom, September 28 2010
Bango Inc, the leading mobile analytics and payment company, today announced that Bango Analytics fully supports the new BlackBerry® Advertising Service. Marketers benefit from leading-edge mobile analytics for new smartphone advertising platform.

Bango targets US market for mobile payments expansion
Mobile Marketer, September 16 2010
Bango Inc. plans to expand its mobile payments services in the United States and has hired Marc Saulino as head of business development to foster this initiative.

Saulino goes back to Bango
Mobile Marketing Magazine, September 16 2010
Mobile analytics and payments firm Bango has announced the re-appointment of Marc Saulino as head of business development.

weComm, Bango offer integrated mobile app analytics, payment
Telecom, September 09 2010
UK provider of interactive mobile data services weComm has signed a partnership agreement with mobile billing specialist Bango.

weComm collaborates with Bango on mobile analytics
Mobile Entertainment, September 09 2010
Users of weComm’s Wave solution will be able to measure downloads and collect payment across all platforms.Wave delivers applications that run on iPhone, Android, BlackBerry and Windows Mobile, Java and Symbian handsets. It will now be integrated with Bango’s mobile analytics and payment products.

Android Web Browsing Up 400%
WebProNews, August 25 2010
U.S.-based Android users are an active (and likely multiplying) bunch, according to new data from a mobile payment specialist called Bango. The company’s determined that, between the first and second quarters, the volume of Web browsing conducted on Android devices increased by a whopping 400 percent.

iPhone losing to Android in web browsing traffic
i-programmer, August 24 2010
Android may be under attack from Oracle but its users seem to be increasingly using them for web browsing. Web analytics company Bango has produced data indicating that web browsing by Android phones has increased 400% between Q1 and Q2 (in the USA) compared to a 13% growth in iPhone traffic.

Web browsing from Androids grow 400% at the iPhone’s expense
Macsimum News, August 24 2010
According to new statistics released by Bango, a mobile analytics and payment specialist, the volume of mobile web browsing from Android phones in the U.S. grew by 400% between quarter one and quarter two of 2010. In comparison the volume of growth from Apple devices was just 13% over the same period, representing an actual percentage market share decline of 16%.

Android Mobile Web Use Up 400% in Q2, Outpacing Apple & BlackBerry
ReadWriteWeb, August 24 2010
The Android platform has garnered much attention lately because of its rapidly expanding number of apps and phones on the market, so additional growth statistics should come at no surprise. Mobile Web usage on Android devices in the U.S. quadrupled in the second quarter of 2010, stealing market share from Apple and BlackBerry devices, says U.K. mobile analytics firm Bango.

Android web browsing surges 400 percent in Q2
Fierce Mobile Content, August 24 2010
Mobile web browsing across Google’s fast-growing Android smartphone operating system increased 400 percent among U.S. consumers between the first quarter and second quarter of 2010, according to new data published by mobile analytics and payment firm Bango.

Apple losing to Android in web browsing
International Business Times, August 24 2010
Apple appears to be losing ground to the latest Android handsets in web browsing despite its new iAd platform, according to a statistics released by UK’s mobile analytics firm Bango. Apple showed the slowest quarterly volume growth of just 13 percent over the period between the first and second quarters, representing an actual percentage market share decline of 16 percent.

Bango Announces Maiden Profit
Mobile Marketing Magazine, July 3 2010
The company says that continuing migration of several large US content providers to its system during the year, including Fox Mobile and Turner Broadcasting, has contributed to the profitability and increase in revenues.

Bango in profit for first time as public company
Mobile Entertainment, June 25 2010
Bango’s Preliminary Results for FY2010 report ‘maiden profit’ after tax of £10k.Revenues were also up 48 per cent between the first and second half of FY10, largely thanks to the migration of brands like Fox Mobile, Turner Broadcasting, Yahoo, Cellfish, Turner, Go-spoken, Monotype Imaging, Sendme, Telenav and others to the Bango mobile web payments and analytics system.

BlackBerry Users Surf More Outside Work Hours
Mobile Enterprise Magazine, May 22 2010
Bango Inc. has released new statistics showing that BlackBerry users in the US now surf the Internet more outside of normal business hours than they do during the workday.

BlackBerry users no longer just 9-to-5 surfers
Cambridge Network, May 21 2010
According to Bango, BlackBerry users in the US now browse the internet more outside of main business hours. The stats show that, 6am to 8am and 6pm to 8pm EST are the busiest times for mobile web access.

BlackBerry Web consumption surges beyond 9-5 hours
Mobile Marketer, May 21 2010
BlackBerry users nationwide browse the Internet more outside of normal business hours, per a new study from Bango Inc.

Bango Says Apple’s New Analytics Policies Don’t Affect Them
Mobile Marketing Watch, April 20 2010
On the heels of Apple introducing new rules when it comes to third-party analytics in the App Store, analytics providers have been scrambling to either become compliant or simply complain to Apple directly.

Bango: Our analytics are not banned by Apple
Mobile Entertainment, April 20 2010
Bango says new Apple rules on data disclosure doesn’t affect its analytics service

Apple developer license agreement change threatens app success
Mobile Marketer, April 20 2010
Apple Inc. will not let developers disclose device data to third parties without express consent, making it hard for developers to deploy crucial analytics to get insight to drive success of their iPhone applications.

Bango claims its analytics are kosher under iPhone 4.0 OS terms
PocketGamer.biz, April 20 2010
While the debate-come-feud between Apple and Adobe continues to spill over into areas of development such as middleware, one company seems convinced it’s got nothing to fear from the new terms of service about the disclosure of device data that’s currently worrying advertising and analytics companies.

Bango says its analytics solution is ok with Apple
Mobile Marketing Magazine, April 19 2010
Following the furore over the recent changes to Apple’s iPhone Developer Program License Agreement, mobile payments and analytics firm Bango has issued a statement confirming that the use of Bango Analytics does not infringe the agreement.

Bango touts Apple-compliant iPhone app analytics method
Research live, April 19 2010
The death of iPhone app analytics may have been greatly exaggerated – at least, that is, according to mobile web analytics firm Bango.

Bango launches in-app billing
Mobile Marketing Magazine, March 23 2010
Mobile payment and analytics firm Bango has launched an in-app billing solution that works across all mobile platforms, offering a simple, unified way to monetize all mobile applications internationally.

Bango takes in-app cross-platform
Mobile Games, March 17 2010
Bango has released a new billing service that will allow developers to generate revenues from in-game sales on all smartphone platforms including Apple’s iPhone OS.

Bango Launches True Cross-Platform In-App Billing Solution For Mobile Applications
Mobile Marketing Watch, March 17 2010
As mobile apps across all major platforms continue to flourish, a missing link has been a comprehensive mobile billing solution that works across all of them. Bango today released a solution to hopefully fill that void with its new in-app billing solution.

Bango unveils cross-platform in-app billing
Mobile Entertainment, March 17 2010
New solution works across Symbian, Google Android, BlackBerry, Windows Mobile and iPhone.

Bango unveils cross-platform in-app billing
Mobile Entertainment, March 17 2010
New solution works across Symbian, Google Android, BlackBerry, Windows Mobile and iPhone.
Mobile Analytics Leader Bango Selects Infobright to Meet the Explosive Data Growth From Mobile Advertising

Dashboard Insight, March 1 2010
Infobright today announced that Bango, the leading mobile payments and analytics provider, has selected Infobright’s high performance analytic database to support its rapidly growing business.

Bango releases mobile web stats: 600% usage growth
Mobile Marketing Watch, February 16 2010
Bango has released some interesting stats related to mobile web usage, proving that while apps are indeed a rapidly growing segment, the mobile browser remains the most important app on any mobile device.

Bango Reveals Surge in Traffic to Mobile Sites
Mobile Marketing Magazine, February 16 2010
Bango has reported a 600% growth in traffic to mobile websites. The company analyzed traffic to a range of mobile sites over the last 12 months.

Developers look to bypass app stores, go direct: Bango
Mobile Marketer, February 8, 2010
With the intense coverage that mobile applications continue to attract, the content developers are already starting to investigate alternative distribution channels to the application stores.

Mobile App Developers Move Away from App Stores
CMS Wire, February 5, 2010
Who says you need a mobile app in the app store to make it big? A new survey by Bango reveals that developers are more focused on maximizing distribution and revenues than making it into the App Store top 10.

Brands Fail to Measure Mobile
Mobile Marketing Magazine, January 21 2010
83 percent of brands do not use mobile-specific analytic tools, leading to inaccurate data on campaign performance. Of those that do implement some form of campaign analytics, only 17% said they had sourced a specialised mobile solution.

Mobile advertisers clueless about campaign results
iMedia Connection, January 21 2010
A majority of brands using mobile advertising do not use mobile-specific analytics tools, leading many to collect inaccurate data, according to a study by mobile analytics firm Bango Inc.

Brands not employing mobile analytics are missing out
Mobile Marketer, January 21 2010
83 percent of brands do not use mobile-specific analytic tools, leading to inaccurate data on campaign performance.

83 per cent of brands do not use mobile specific analytic tools
FierceWireless, January 20 2010
Bango said that a survey of brands, agencies and specialist mobile providers indicated that over 90 per cent said they will increase their mobile advertising investment in 2010.

27% of brands don’t analyse their mobile campaigns
Mobile Entertainment, January 20 2010
Bango surveyed over 100 participants in a webinar run in late 2009, including brands, agencies and specialist mobile providers.

Most brands still in the dark about mobile campaign performance
Telemedia News, January 20 2010
With mobile advertising now an integral part of many brands digital marketing strategy, knowing what happens after the user “clicks” is essential.

83% of brands clueless about mobile campaign performance
Mobile Marketing Watch, January 20 2010
Though a rush is on for brands to engage with mobile campaigns these days, it’s becoming clear that many are neglecting to acknowledge some of the most important aspects of running successful campaigns.

Bango Selected by Fox Mobile Group
TMCnet.com, December 1 2009
Bango has entered into a multi-territory agreement to provide Fox Mobile Group (FMG) with its mobile web billing platform services worldwide.

Fox Mobile taps Bango mobile Web billing services
Mobile Marketer, November 26 2009
With the obvious growth of mobile commerce and positive consumer mindset towards mobile transactions, Fox Mobile Group has tapped Bango Inc.’s mobile Web billing platform.

Bango inks billing services deal with Fox Mobile Group
FierceMobileContent, November 23 2009
Mobile web payments and analytics firm Bango announced a multi-territory agreement to provide mobile billing platform services to Fox Mobile Group.

Bango Handed Fox Mobile Billing Task
Mobile Marketing Magazine, November 23 2009
Bango says the move is a result of the rapid growth of Internet usage from mobile devices, which is driving publishers and content owners to focus on content delivery through mobilewebsites.

Fox Mobile to use Bango for billing
Mobile Entertainment Magazine, November 23 2009
Bango has entered into an agreement to provide Fox Mobile Group (FMG) with its mobile web billing platform services worldwide.

From Bango Numbers to Mobile Coupons in 10 Short Years
Mobile Marketing Magazine, October 14 2009
I’ve got a great evening ahead at a party being thrown by Bango to celebrate 10 years – yes, you read it right, 10 years – of the mobile web.

Mobile marketers seek measurements
Media and Marketing, September 23 2009
Research by mobile analytics and payments specialist Bango has revealed the most sought after measurements that advertisers want from their mobile marketing campaigns.

Accurate proof of ROI crucial for increased brand investment in mobile marketing, finds Bango study
Telemedia News, September 22 2009
The most sought after measurements that advertisers want from their mobile marketing campaigns are the number of unique click throughs, conversion rates and the actions taken on the campaign site.

Mobile analytics show Blackberry and KFC looking good
GoMoNews, September 9 2009
At the heart of the claim from payment and analytics firm Bango is that three times more people browse the mobile Web on a BlackBerry than on an iPhone.

Bango encourages brands to seize BlackBerry growth opportunity
Mobile Marketer, September 9 2009
Three times more consumers browse the Web from a BlackBerry than an iPhone, according to mobile payment and analytics company Bango

BlackBerry is the ‘Usain Bolt of the smartphone world’, says Bango
Mobile Entertainment, September 8 2009
Brands should wake up to the fact that millions of BlackBerry owners are regularly browsing the mobile web

UK Mobile Content Providers Profit from Booming US Market
Cellular News, August 26 2009
The lure of the growing US mobile market is proving to be rewarding for many of the UK’s mobile content brands.

Bango trumpets US success for UK mobile content firms
Mobile Entertainment, August 26 2009
UK-based mobile content firms are generating “millions of dollars a month” in revenues in the US by using Bango’s WAP payments platform.

Bango Launches Wi-Fi Billing for Smartphones
Mobile Marketing Magazine, July 30 2009
The Bango service allows Smartphone users to pay for content on their phone bills through the same click-to-pay experience, despite being connected outside of the operator’s network.

Billing system taps into Wi-Fi connections
What’s new in mobile, July 30 2009
Mobile payment specialist Bango now offers Wi-Fi enabled operator billing for smartphones.

Bango aims to help monetize content consumed via WiFi
Fierce Broadband Wireless, July 30 2009
Bango announced WiFi-enabled operator billing for smartphones, enabling operators and content providers to monetize content customers buy while using WiFi connections.

Bango Enables Wi-Fi Billing for Smartphones
TMCnet, July 30 2009
Bango a mobile payment and analytics company, has announced Wi-Fi enabled operator billing for smartphones.

Bango Enables Operator Billing Over Wi-Fi
Cellular News, July 29 2009
Bango says that it has developed a way of allowing operator billing to work on smartphones when they connect to websites over a Wi-Fi connection.

Bango launches wi-fi enabled operator billing for smartphones
Mobile Entertainment, July 29 2009
New tech delivers the ‘optimal operator on-bill payment experience’ regardless of connection method.

WiFi carrier payments boosts mobile content sales
Mobile Marketer, July 29 2009
Mobile payment and analytics company Bango Inc. has launched WiFi-enabled carrier billing for smartphones, claiming that method boosts mobile content sales considerably.

Bango Launches Bango Enterprise
Mobile Marketing Magazine, July 2 2009
Bango Enterprise comprises a comprehensive service package and support to complement Bango’s mobile billing platform.

Bango Launches Enterprise Service for Content Providers
TMCnet.com, July 2 2009
Bango Enterprise is a new service tailored to the specific needs of the world’s largest content providers.

Bango brings its carrier-grade mobile billing and analytics to brands
Gomo News, July 1 2009
The new service is essentially a tailored version of Bango’s payment and analytics products, aimed at getting the largest brands onto Bango.

Bango targets new platform at media brands
Mobile Entertainment, July 1 2009
Enterprise mobile content offering aimed at large music, games, video and social networking providers.

Bango introduces credit card product for mobile payments
AppScout, May 20 2009
UK mobile internet company Bango has rolled out a new Credit Card Payment product. The initiative is aimed at smartphone users who want to pay for digital content and applications with their credit cards

Bango Launches Mobile Credit Payment System
AppScout, May 20 2009
Bango has launched a new service called Bango Credit Card Payment that lets small businesses and other content providers bill customers directly from the mobile Web.

Bango Enables Easy on-ramp to Mobile Apps and Content Sales
Wireless Developer Network, May 19 2009
By integrating Bango Credit Card Payment into their website for just £5.99 per month, businesses get a simple and low cost way to bill their mobile customers.

Bango Credit Card Payment debuts
FierceMobileContent, May 19 2009
Bango announced the launch of Bango Credit Card Payment, a new service enabling businesses and individuals to bill mobile phone users for their digital content and applications.

Bango introduces global credit card billing
Mobile Entertainment, May 19 2009
The digital store, powered by Mobile Streams’ MultiMobi technology platform, also boasts a selection of graphics and games–mobile web solutions provider Bango will oversee related payment services.

Mobile Streams launches Ringtones.com in U.S.
FierceMobileContent, May 5 2009
The digital store, powered by Mobile Streams’ MultiMobi technology platform, also boasts a selection of graphics and games–mobile web solutions provider Bango will oversee related payment services.

Bango Announces Analytics v4 Capabilities
TMCnet.com, April 23, 2009
Latest version can now track a mobile internet user even if they switch from cellular to Wi-Fi whilst visiting the same website.

Mobile Web Analytics Platform Tracks Users Over Different Network Connections
Cellular news, April 22, 2009
Latest version can now track a mobile internet user even if they switch from cellular to Wi-Fi whilst visiting the same website.
Bango updates analytics solution
Mobile Entertainment, April 22, 2009
More segmentable user information mineable by the hour, including network connection type.

iPhone Sits Outside Top 20 Handset for Browsing and Buying on the Mobile Web
TMCnet.com, April 2, 2009
The Top 20 handset list, based on Bango’s February statistics, puts the Nokia 3110c on top, followed by the Samsung M800 in 2nd and the Nokia 6300 in 3rd. The iPhone appears as 24th on the list.

iPhone not a top 20 handset for mobile web
netimperative, March 31 2009
When it comes to the most popular phones for browsing and buying content on the mobile web worldwide, the iPhone sits outside the top 20

Mobile site owners warned against iPhone focus
Personal Computer World, March 30 2009
Apple’s iPhone has failed to make it into the top 20 most popular handsets for browsing the web and buying mobile content and services

iPhone outside top 20 mobile internet handsets
Mobile Entertainment, March 30 2009
Stats say iPhone doesn’t figure in the top 20 for browsing and buying content on the mobile web

iPhone: Not a top 20 handset for browsing and buying on the mobile web
Fierce Wireless, March 30 2009
When it comes to the most popular phones for browsing and buying content on the mobile web worldwide, the iPhone sits outside the top 20

U.S. knocks Britain to claim top spot for mobile Web browsing
Mobile Marketer, March 16 2009
The United States has knocked Britain off the top slot for mobile Web browsing with 29 percent of the worldwide traffic

57% of mobile payments worldwide fall upon the U.S.
Ecommerce Journal, March 13 2009
According to Bango, the analytics vendor, in February the mobile users from the US have accounted for 29% of Web traffic and 57% of payments worldwide

US Claims Top Spot in Mobile Browsing, Purchasing
Website Magazine, March 13 2009
Mobile analytics provider Bango reports that the US has overtaken the UK as the top mobile browsing and buying country in the world.

U.S. Accounts For 29 Percent Of All Mobile Web Traffic
mocoNews, March 12 2009
Historically, the UK has led the U.S. when it comes to trends on the phone. But according to data released by Bango, the U.S. as of February now claims the top spot when it comes to mobile browsing, and accounts for 29 percent of traffic worldwide.

US Leads In Mobile Web Browsing
WebProNews, March 12 2009
The United States has surpassed the UK in mobile Web browsing, now accounting for 29 percent of the global traffic.

US tops worldwide charts for mobile web browsing and spending
FierceWireless, March 12 2009
The USA has knocked the UK off the top slot for mobile web browsing with 29% of the worldwide traffic, according to data released today by Bango.

Wired Web sites not adapting fast enough to match mobile browsing
Mobile Marketer, March 09 2009
In the interactive marketing landscape, any real-time data that validates your marketing investments is not only powerful but can save you and your company some hard-earned cash.

Mobile Analytics with Google Analytics
Bryson Meunier, February 21 2009
I did a small-scale two week test on my homepage of Google Analytics relative to Bango Analytics for desktop sites and found that Google Analytics only tracked 12% of the pageviews caught by Bango.

Relaunched Financial Times mobile site identifies user profiles
Mobile Marketer, January 29 2009
The Financial Times, one of the leading financial newspapers worldwide, has relaunched its mobile Web site with better reader identification capability.

FT Reboots Mobile: Plans iPhone Apps, Commercial Model Unclear
Paid Content.org, January 27 2009
The Financial Times has relaunched its mobile website to bring it in line with FT.com’s recent redesign. The new look adds personalised stock listings.

Review of mobile web analytics tool Bango
Web Analytics Consultant, January 19 2009
It seems that marketers have understood the importance of analyzing visitors from mobiles to their websites.

How to keep pace with mobile browsing trends
iMedia Connection, January 07 2009
This is why your desktop-centric site design and measurement need to evolve.

Wishful predicting
Mobile Insider, December 23 2008
Mobile Web tech and analytics company Bango comes in with a vision that seems plausible.

Making the most of mobile advertising
eWeek, December 15 2008
Studies suggest mobile marketing is becoming a more viable form of advertising

The next big thing? Candidates are few
Barron’s, December 08 2008
Mobile advertising could finally see some meaningful progress next year.

Predictions for mobile 2009
Web Analytics World, December 03 2008
As we approach the end of the year, here are five predictions from Bango on changes that will shape the mobile world during 2009.

Mobile ad spending rises as iPhone effect kicks in
VentureBeat, November 29 2008
Overall demand for mobile display advertising is actually increasing.

Mobile web remains a mystery to most
RCR Wireless, November 26 2008
The mobile information superhighway is in need of some serious maintenance.

Smartphones drive demand for Web browsing
CNET News, November 13 2008
Mobile Web usage is on the rise as more fully featured browsers come to market on smartphones.

Bango says mobile subscriptions are growing fast
GoMo News, November 11 2008
Mobile subscriptions through WAP are outpacing PRS (Premium Rate SMS).

Top brand websites still inaccessible on mobile
Revolution, November 04 2008
Ten of the twenty most visited websites still fail to work properly on leading mobile handsets, according to a new report.

Bango Analytics for PCs Three Questions with Sarah Keefe VP Marketing Bango
Gomo News, November 03 2008
Bango Analytics measures unique visitors to the website from mobile devices with specific details on the users’ country, network and device.

Bango Unveils New Analytics Tool
Wireless Week, November 03 2008
When the firm surveyed the top 20 (according to Nielsen Online) most trafficked PC Websites, about half of the sites did not work well on popular mobile phones.

Mobile advertisers demand unified measurement standards
FierceMobile Content, October 22 2008
Bango’s data set is more comprehensive because of contributory data from select, but un-named, carrier partners.

Mobile advertising whitepaper for newbies
Web analytics world, October 15 2008
Bango today published a practical, ‘how to’ white paper on mobile advertising for agencies and digital marketers who want to move into mobile but need some help.

Bango teams with SiteSpect
Mobile Entertainment Magazine, October 6 2008
The agreement will allow brands, agencies and mobile website owners to improve conversion rates, revenues and help target mobile marketing spend.

Bango Launches Mobile Advertising Whitepaper
Mobile Marketing Magazine, September 29 2008
Bango has launched a practical, ‘How to’ Whitepaper on mobile advertising for agencies and digital marketers who want to move into mobile but need some help.

WAP billing on the rise at Bango
Billing World, September 11 2008
The company has seen a fourfold increase in the number of WAP transactions in the U.S. in the last three months.

Bango sees US WAP billing jump
Mobile Entertainment, September 10 2008
Payments specialist sees four fold increase in transactions across AT&T, Sprint and Virgin.

Bango Sees Growth in US WAP Billing
Mobile marketing magazine, September 10 2008
Content providers can now reach over 130 million US subscribers across all three major US operators using Bango’s billing platform.

Mobile web usage in US will soon surpass the UK
MocoNews, August 26 2008
Usage of the mobile web data is gaining traction in the U.S. at such a rate that in the next month it will surpass the United Kingdom.

Data shows US mobile data usage ready to pass the UK
VentureBeat, August 26 2008
Before long, the United States may become the world’s top user of the web on mobile devices.

US will soon pass UK in mobile usage says Bango
Web Analytics World, August 26 2008
Mobile web data release by Bango today confirms that mobile web usage not only is gaining traction in the United States but soon will surpass the United Kingdom.

U.S. on track to top mobile net market, study says
AdWeek, August 26 2008
After years of lagging behind European countries, the U.S. is poised to take the top spot for mobile Web usage by month’s end, according to data collected by technology firm Bango.

Why monitoring mobiles is a problem
BBC News, Techology, August 13 2008
Mobile content regulation won’t keep our kids safe, says regular commentator Bill Thompson.

Browsing evolution blurs lines between mobile and PC Web
Mobile Marketer, July 30 2008
Many great things come in two parts – the history of the Internet is no exception.

Autoglass’ Chris Smith on mobile development
e-consultancy, July 29 2008

Millenial Media integrates with Bango Mobile Analytics
Web Analytics World, July 29 2008
Bango Analytics will enable Decktrade users to accurately track unique visitors responding to mobile ad campaigns.

Mobile Analytics for the masses; Bango first to market with Site & Campaign metrics
msearchgroove.com, July 25 2008
The increasing and pivotal importance of mobile analytics is further driven home by Bango, which has taken the wraps off of a new site analysis capability that is now finally and formally a part of the latest release Bango Analytics.

Bango launches Analytics tool to track visitors to your mobile site
mocoNews.net, July 22 2008
Bango (AIM: BGO), the mobile payment company, today is launching its second mobile Web analytics tool.

Bango unleashes new site, campaign analytical tool
Adotas, July 22 2008
Bango has introduced a new tool that measures mobile Web site’s number of unique visitors – with the same level of accuracy found with traditional online measurement tools like Google Analytics.

Bango ups ante in Analytics tool
Wireless Week, July 22 2008
Bango is moving into new, although not entirely unfamiliar territory, with the release of its Bango Analytics v3.0, a mobile site analysis tool to measure unique visitors.

Bango doubles up on mobile analytics
Web Pro News, July 22 2008
The company announced a new ability to provide a unique mobile visitor count to websites with the latest release for Bango Analytics.

New Mobile Analytics Features Released in Bango Analytics v3
Web Analytics World, July 22 2008
Bango today unveiled new technology designed to help website owners measure the value of mobile sites.

Bango releases the Google Analytics of mobile?
MyMart & MyShops Blog, July 22 2008
Bango has launched a site analytics product. For organisations looking to accurately assess the traffic coming to their mobile site, Bango’s is a unique proposition.

Holy grail of mobile web found
The Inquirer, July 22 2008
Bango says it can count cell surfers accurately.

Can this be true? Bango first to offer both Site and Campaign mobile analytics
GoMo News, July 22 2008
The implications of being able to do this are vital especially for Mobile SEO reasons.

Content firms scoop MDA Awards
Mobile Entertainment, July 3 2008
Wapple, Bango and Mobyko have each bagged Mobile Data Association 2008 Awards.

Making the most of mobile data
Mobile Marketer, June 30 2008
Measurement is critical to any business. So it is particularly important to ensure that the products you choose for measuring mobile delivers depth, breadth and accuracy of information needed.

Bango picks up Content Award
Mobile Marketing Magazine, June 30 2008
Bango has picked up the award for ‘Best Contribution to Mobile Content’ at the Mobile Content Awards 2008 in London.

Bango supports on-bill payment in South Africa
FierceWireless, June 24 2008
Mobile web surfers are riding high as Bango today announced it is processing on-bill payments in South Africa, one of the leading countries in the mobile web.

Consumers seek utility from mobile web: Study
Mobile Marketer, June 18 2008
A new study from dotMobi and ad agency AKQA Mobile shows a strong consumer preference for practical mobile content and a better mobile Web experience.

Bango narrows year-end losses on increased revenues
Wireless Week, June 11 2008
Bango announced fiscal year revenues saying its pretax loss narrowed on higher revenues.

Bango pushes for profitability
Business Weekly, June 11 2008
Bango, the mobile web platform provider based in Cambridge, drove up revenues and slashed losses in the year to March 31 but is continuing its hardline efficiency drive in a push for profitability.

Bango hires Bango on metrics
Mobile Entertainment, June 10 2008
Mobile ad network Admoda has appointed Bango to deliver metrics to its advertiser customers.

Publishers, ABCe closing in on mobile measurement
Media Week, May 27 2008
Momentum is building for the launch of an “ABCe for mobiles” to record user traffic to publishers’ mobile sites, with ABCe close to agreeing a suitable measurement standard.

Bango improves Analytics with goal comparison
Mobile Marketing Magazine, May 14 2008
Advertisers can also compare the value of the traffic from third-party ad services using independent data provided by Bango Analytics.

Bango pinpoints best mobile ad campaigns
Marketingservicestalk, May 13 2008
Mobile marketers can now turn to Bango Analytics and use the new goal comparison feature to see which mobile ad campaigns and traffic sources deliver the best conversion rates.

Positioning mobile at ad:tech San Francisco
Mobile Marketer, April 14 2008
Bango will be exhibiting at ad:tech in the first ever mobile marketing pavilion. If the mobile industry wants to win over the traditional advertising world, then we have to understand their pain, says Mickey Khan, editor of Mobile Marketer.

Mobile Marketing fantasy vs reality

Brand Week, April 2 2008
Those who doubt that mobile marketing hasn’t made headway might want to go amp themselves.

CTIA 2008: Bango talks about the importance of analytics

bnetTV.com, April 2 2008

An interview with Ray Anderson, CEO of Bango on why analytics is important. This was recorded during the CTIA 2008 show.

Bango: Mobile ad click-throughs now trump PCs

Q10 Talking Heads: Ray Anderson, CEO of Bango