Posted on July 29, 2008 by Vanessa Daly
Millennial Media, the industry’s largest and fastest-growing mobile advertising company, today announced it has integrated Bango’s mobile analytics into its Decktrade marketplace platform. This move, further supporting Millennial Media’s commitment to an open market, provides its Decktrade users with Bango’s mobile analytics’ service.
Filed under: Press releases 2008 | Tagged: advertising, Bango analytics, campaign analysis, campaigns, mobile advertising, mobile analytics, mobile measurement, mobile media, mobile web, tracking, tracking links, unique visitors | 1 Comment »
Posted on July 22, 2008 by Sarah Keefe
Bango pushes mobile analytics to a new level providing a real picture of the value of mobile sites
Bango today unveiled new technology designed to help website owners measure the value of mobile sites by accurately counting unique visitors browsing their site. This new site analysis capability in the latest release of Bango’s mobile analytics, v3.0, [...]
Filed under: Press releases 2008 | Tagged: Bango, campaign analysis, campaigns, internet, measurement, mobile advertising, mobile analytics, mobile marketing, mobile metrics, mobile web, stats, web, web analytics, website | 5 Comments »
Posted on July 8, 2008 by Vanessa Daly
Bango announced today that it has appointed Cary Stanek as Customer Services Manager for the US. With the US experiencing a rapid growth in mobile web services, Cary joins the company to further strengthen Bango’s relationships with its key US customers.
Filed under: Press releases 2008 | Tagged: Bango, cary stanek, customer services, m:metrics, mobile web, us carriers | 2 Comments »
Posted on July 2, 2008 by Vanessa Daly
Bango has won the ‘Best Mobile Internet Use’ Award presented by the Mobile Data Association (MDA) on July 1 2008. These prestigious industry awards recognise companies and individuals that have made an outstanding and innovative contribution to the rapidly growing UK mobile data industry. This means Bango has won two awards in two weeks, after [...]
Filed under: Press releases 2008 | Tagged: award, Bango, innovator, mda, mobile data association, mobile internet, mobile web, ray anderson | Leave a Comment »
Posted on June 24, 2008 by Vanessa Daly
Easy billing enables content providers to target 42 million mobile subscribers with an appetite for western content
Mobile web surfers are riding high as Bango today announced it is processing on-bill payments in South Africa, one of the leading countries in the mobile web. South Africa, which is in the top five countries in Bango’s mobile [...]
Filed under: Press releases 2008 | Tagged: Bango, mobile billing, mobile payments, mobile phone, mobile web, on-bill payment, South Africa billling, web surfers | Leave a Comment »
Posted on June 24, 2008 by Vanessa Daly
Bango received the top industry award for ‘Best Contribution to Mobile Content’ at last week’s Mobile Content Awards (MCAs) 2008 in London. Organised by Visiongain, the awards recognised dynamic and technological achievement in the mobile content and applications arena.
Filed under: Press releases 2008 | Tagged: award, Bango, mobile content, mobile internet, mobile payments, visiongain | 3 Comments »
Posted on June 10, 2008 by Vanessa Daly
Advertisers track behavior of unique visitors
Mobile ad network Admoda, which serves 1 billion ads per month globally, has partnered with Bango to offer its advertisers key metrics to measure the success of their mobile advertising campaigns. Bango Mobile Analytics enables Admoda advertisers to accurately identify, track and build a profile of each unique visitor, rather [...]
Filed under: Press releases 2008 | Tagged: ad campaigns, admoda, Bango, metrics, mobile advertising, mobile analytics, unique visitor | Leave a Comment »
Posted on May 28, 2008 by Vanessa Daly
Bango processes 3 million Payforit transactions
Vodafone joins O2 and T-Mobile to mandate Payforit
Premium SMS has been gradually replaced by a WAP billing experience for mobile content purchases according to Bango, which processed its 3 millionth Payforit transaction this month. With many of the UK’s largest mobile content providers – including The Sun, Gameloft and Sony [...]
Filed under: Press releases 2008 | Tagged: mobile billing, mobile payments, mobile web, O2, Payforit, Premium SMS, T-Mobile, Vodafone, wap billing | Leave a Comment »
Posted on May 12, 2008 by Sarah Keefe
Provides independence from third party advertising channels
Mobile marketers can now turn to the Bango mobile analytics tool and use the new goal comparison feature to see which mobile advertising campaigns and traffic sources deliver the best conversion rates. Advertisers can also compare the value of the traffic from third-party ad services using independent data provided [...]
Filed under: Press releases 2008 | Tagged: ad networks, Bango, Interactive Advertising Bureau, mobile advertising, mobile analytics | Leave a Comment »
Posted on April 1, 2008 by Vanessa Daly
Click through and conversion rates provide benchmarks on which to measure success.
Bango today published click through and conversion rates from mobile advertising campaigns to help marketers measure the success of their campaigns. Banner and text ads on mobile websites typically have a click through rate of 2-8% with a conversion rate of 2-5% which can [...]
Filed under: Press releases 2008 | Tagged: Bango analytics, banner ads, benchmarks, campaigns, click-throughs, conversion rates, mobile advertising, mobile marketing, search marketing | Leave a Comment »
