Bango Newsroom on the mobile web

Bango shows more repeat sales and happier customers
New research from Bango demonstrates that consumers who buy content on the mobile web go on to buy more content and require less support and fewer refunds than users who buy mobile content through Premium SMS. On the mobile web, there are three times as many add-on sales [...]

Filed under: Press releases 2007 | 1 Comment »

One-click payment preferred by users builds consumer trust
Filmnight, which has the rights to movie studio content in the UK and across Europe, is the latest media business to benefit from the mobile web by selling its content using Bango. From the web shop at www.filmnight.com, mobile phone visitors can browse, pay for and download ringtones, [...]

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New Bango Focus product ensures businesses comply by September 1 deadline
Bango announced a mass switch-on of over a thousand mobile sites to comply with the new UK Payforit billing rules which become mandatory from September 1, 2007. To help businesses who need to make their services Payforit compliant, Bango today launched Bango Focus UK. This [...]

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Bango delivers refund remedy for off-portal mobile services
Bango today has released the results of a new study which shows that mobile content sales generated through off-portal WAP sites (mobile websites) deliver a huge reduction in after-sale customer care costs. Compared to the traditional Premium SMS off-portal content model, where refunds can be between 10-20% of [...]

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Search fuels appetite for mobile web surfing
Bango today published statistics which confirm that the United States is at the forefront of a mobile web growth with a three fold increase in usage over the last year. This rapid rise, taking the US to second position behind the UK, is being fuelled by the increasing popularity [...]

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Bango delivers minimum financial risk and maximum revenue gain
FunkySexyCool, the successful mobile social networking community, is using Bango’s global mobile web platform to capture the global market as it expands beyond the operator decks and goes direct-to-consumer on any network, anywhere in the world.

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Eliminates the complexity and risk of launching a mobile web presence
Bango, a leading player in the mobile web marketplace, today introduced a new service, called Bango 2Go, which is a simple, cost effective way for brands and content providers to launch a presence on the mobile web. The new service – the first of its [...]

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Partnership helps customers take the complexity out of mobile content distribution
Bango and iLoop Mobile today announced a partnership that delivers a new way for brands and content owners to quickly and easily offer professional storefronts for mobile content with flexible billing. The collaboration enables customers to build both mobile websites (WAP) and PC websites without [...]

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Mobile site delivers enhanced revenue stream to comic creators
Platinum Studios, Inc., an entertainment media company that controls the world’s largest independent library of comic book characters, today announced it is using Bango’s direct-to-consumer technology to power Platinum Studio Mobile (www.platinumstudiosmobile.com), a mobile website featuring images, sounds, wallpaper and more mobile content from Platinum’s library and [...]

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