Less than 5% of mobile app revenues this year from in-app billing…

Posted on December 6, 2010 by Vanessa Daly

…but Bango forecasts in-app revenue growth of 600% in 2011 Demand for mobile applications has soared during 2010. Today’s smartphones have access to thousands of third party apps, accelerating consumption and in turn driving more smartphone sales. Boosted by the smartphone wars and tablet devices from RIM, Samsung, Dell, Acer, Sharp and others, the number [...]

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Accurate measurement drives mobile marketing success

Posted on December 2, 2010 by Vanessa Daly

Experts from Millennial Media, Somo and Yahoo! open-up on creating successful mobile campaigns It should come as no surprise that when evaluating mobile campaign performance, accurate and independent measurement is the key to success. Last year Bango surveyed leading brands to reveal data integrity as one of the three ‘most wanted’ if mobile is to [...]

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Over 80% of app downloads are free. How can app developers make money?

Posted on May 25, 2010 by Vanessa Daly

With the total number of mobile applications on the market exceeding 180,000 and 80% of app downloads being free, effective distribution and monetization continues to be a major challenge for developers. In addition customers browsing for mobile apps find it dif

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Life beyond the app store, developers look to go direct

Posted on February 3, 2010 by Vanessa Daly

With the intense coverage that mobile applications continue to attract, the content developers are already starting to investigate alternative distribution channels to the App “Stores” themselves. In the rush to follow the now crowded mobile apps market, developers are starting to realise that after all their efforts to build a mobile app, to get noticed [...]

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2O1O – the year of Google, Yahoo! and Microsoft?

Posted on December 21, 2009 by Vanessa Daly

…some big companies have 2010 written all over them, but will it turn out to be their year? Let’s start with Microsoft who have until recently been shipping more smartphones worldwide than Apple and Google with only BlackBerry and Nokia beating them. ComScore have just reported that iPhone sales in the USA have now sneaked [...]

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