Less than 5% of mobile app revenues this year from in-app billing…

…but Bango forecasts in-app revenue growth of 600% in 2011 Demand for mobile applications has soared during 2010. Today’s smartphones have access to thousands of third party apps, accelerating consumption and in turn driving more smartphone sales. Boosted by the smartphone wars and tablet devices from RIM, Samsung, Dell, Acer, Sharp and others, the number [...]

Accurate measurement drives mobile marketing success

Experts from Millennial Media, Somo and Yahoo! open-up on creating successful mobile campaigns It should come as no surprise that when evaluating mobile campaign performance, accurate and independent measurement is the key to success. Last year Bango surveyed leading brands to reveal data integrity as one of the three ‘most wanted’ if mobile is to [...]

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