And 27% use no analytics to measure their mobile campaigns
According to statistics released today by Bango, the mobile analytics and payment specialist, 83% of brands do not use mobile specific analytic tools, leading to inaccurate data on campaigns performance. Of those that do implement some form of campaign analytics, only 17% said they’d sourced a [...]
Filed under: Press releases 2010 | Tagged: Bango analytics, mobile advertising, mobile analytics, mobile marketing, mobile site, webinar | 3 Comments »
