Webinar - Mobile Advertising: Effectively target & measure your campaigns
Mobile advertising is an essential part of every marketing campaign. Now that more people are using their mobile devices to browse the web, you have a unique opportunity to engage them in a highly personal way. Mobile offers click-thru-rates (CTR) 10 times higher than traditional online advertising and the unique ability to effectively target a broad demographic of consumers.
What you’ll learn from this webinar:
- Trends in mobile usage
- Diversity of consumers online
- Mobile reach, efficiency and returns
- iPhone’s unique advertising advantages
- How to set up effective campaigns
- How targeting dramatically increases response rates
- The complexities of identification on mobile
- How to get accurate, independent measurement of campaigns – ROI & conversion rates
- Quick reactions from real-time data
- Case studies
Register today and learn from the mobile experts, Bango and Jumptap about this highly effective medium and how to attain measureable results and generate more revenue!
Moderator:
Anil Malhotra – SVP Marketing & Alliances at Bango
Participants:
Lara Mehanna – Director of product management at Jumptap
Andy Bovingdon – VP of Product Marketing at Bango
Filed under: Uncategorized | Tagged: Bango, campaigns, conversion rates, iPhone, jumptap, measurable results, mobile advertising, ROI, targeting, webinar
[...] will be a webinar on: How to effectively target and measure your campaigns on the 13th October. Click here to find out more and to [...]