Data integrity defines top three “must haves” for mobile campaign analytics

Accurate proof of ROI crucial for increased brand investment in mobile marketing Mobile analytics and payments specialist Bango today announced the most sought after measurements that advertisers want from their mobile marketing campaigns. Based on a survey conducted amongst its agency partners, Bango reveals that the common missing link is the integrity of basic mobile [...]

Brands urged to seize BlackBerry growth opportunity

Three times more consumers browse the web from a BlackBerry than an iPhone According to statistics released by Bango, the leading mobile payment and analytics company, BlackBerry is now the third most popular mobile phone for browsing the web in the USA, accounting for 14% of all mobile traffic. BlackBerry is also placed fifth in [...]

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