US appetite for mobile web surfing expected to surpass UK this month
Mobile web data release by Bango today confirms that mobile web usage not only is gaining traction in the United States but soon will surpass the United Kingdom, where consumers have accessed the Internet from phones for years.
Bango stats on mobile web browsing worldwide in Aug 2008
According to Bango data, the top five countries accessing the mobile web via Bango in July 2008 are the UK at 19.35%, the US at 18.88%, India at 10.82%, South Africa at 8.82% and Indonesia at 4.08%. Bango identifies users by country and network of origin. The ranking is produced by measuring the number of user visits to mobile websites from each country.
“The USA share of the browsing market has grown as an increasing number of phones come with bigger screens and service contracts that include unlimited internet access,” said Adam Kerr, VP of Bango North America at Bango. “We fully expect the US will overtake the UK in this ranking as early as this month.”
As the mobile web grows in the United States, so does interest from US business. Forrester Research told the Wall Street Journal last month, for example, that the number of inquiries it received from businesses and service providers wanting to talk about the mobile web jumped 40% last year.
“We predicted 2008 would be a pivotal year for the mobile web in the US, and our data is backing that up. Clearly the rate of growth and acceleration is getting faster in the US and around the world,” continued Kerr.
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Filed under: Press releases 2008 | Tagged: Bango, mobile content, mobile internet, mobile phones, mobile web, USA, web browsing, web usage data
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Interesting stats. Here at Zinadoo we have seen that the US is already leading the way with 36% of all users in July 2008 accessing Zinadoo are from the US. Followed by India at 23%, Brazil at 15%, the UK at 14%, and Ireland at 12%.
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I live in the UK and mobile web has been steadily growing over here for years. All we need now is high speed broadband coverage across the whole UK. I work for a digital agency call Zeta and we recently posted an article on our blog which talks about the new wave in next gen phones which are set to utilise web 2.0 to its full potential.
You can view it here: http://www.zeta.net/blog/2009/03/how-the-web-is-going-mobile/