Provides independence from third party advertising channels Mobile marketers can now turn to the Bango mobile analytics tool and use the new goal comparison feature to see which mobile advertising campaigns and traffic sources deliver the best conversion rates. Advertisers can also compare the value of the traffic from third-party ad services using independent data [...]
Filed under: Press releases 2008 | Tagged: ad networks, Bango, Interactive Advertising Bureau, mobile advertising, mobile analytics | Leave a Comment »
