Posted on May 28, 2008 by Vanessa Daly
Bango processes 3 million Payforit transactions
Vodafone joins O2 and T-Mobile to mandate Payforit
Premium SMS has been gradually replaced by a WAP billing experience for mobile content purchases according to Bango, which processed its 3 millionth Payforit transaction this month. With many of the UK’s largest mobile content providers – including The Sun, Gameloft and Sony [...]
Filed under: Press releases 2008 | Tagged: mobile billing, mobile payments, mobile web, O2, Payforit, Premium SMS, T-Mobile, Vodafone, wap billing | Leave a Comment »
Posted on May 12, 2008 by Sarah Keefe
Provides independence from third party advertising channels
Mobile marketers can now turn to the Bango mobile analytics tool and use the new goal comparison feature to see which mobile advertising campaigns and traffic sources deliver the best conversion rates. Advertisers can also compare the value of the traffic from third-party ad services using independent data provided [...]
Filed under: Press releases 2008 | Tagged: ad networks, Bango, Interactive Advertising Bureau, mobile advertising, mobile analytics | Leave a Comment »
