Payforit achieving critical mass

Posted on May 28, 2008 by Vanessa Daly

Bango processes 3 million Payforit transactions Vodafone joins O2 and T-Mobile to mandate Payforit Premium SMS has been gradually replaced by a WAP billing experience for mobile content purchases according to Bango, which processed its 3 millionth Payforit transaction this month. With many of the UK’s largest mobile content providers – including The Sun, Gameloft [...]

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Bango pinpoints best performing mobile ad campaigns and avoids advertisers paying too much

Posted on May 12, 2008 by Sarah Keefe

Provides independence from third party advertising channels Mobile marketers can now turn to the Bango mobile analytics tool and use the new goal comparison feature to see which mobile advertising campaigns and traffic sources deliver the best conversion rates. Advertisers can also compare the value of the traffic from third-party ad services using independent data [...]

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